It’s important to understand the best ways to grab your buyer’s attention and open the door to more sales.
Here are four sure-fire quick tips:
Make your customer the hero
By making your customer the hero, you can help them see what has changed in their world and how they can better adapt to survive and succeed. Effectively, you are acting as the customer’s mentor by giving them new insights, providing a plan and driving them towards action. Your objective is to help them overcome the problems they face in their business to achieve their goals.
Keep a personable approach by using inclusive language that demonstrates you closely understand the customer’s needs.
Show your customers that you understand the problems they face by using “you” phrasing, not “we” phrasing.
Use selling techniques that create value for the customer
Do your homework first. Don’t leap into your sales pitch too early.
Focus on teaching instead of selling. Always add value during your interactions with the customer. Demonstrate that you can add value for the business, be it financial or for the user.
Tell compelling visual stories
No one wants to endure “death by PowerPoint”. Avoid presenting numerous mind-numbing slides. Instead, take time to present a compelling visual narrative that is designed to showcase how your products deliver unique value for their business.