Developed by Future Neutral, the new integration allows customers to make a contribution to offset their carbon footprint when they buy goods and services with no ongoing cost to the business.
Customers can choose to pay a contribution, calculated at 3 per cent of the cost of their purchases. Future Neutral then takes care of the complexities around offsets based in its previous experiences with NFP Greenfleet locally and UN-certified projects.
Future Neutral cited recent research from PEW and Nielsen that found that customers were becoming increasingly concerned about climate change, and that 81 per cent of consumers felt strongly that companies should help improve the environment.
The founders of Future Neutral, brothers Benjamin and Oliver Ranck, said they were increasingly frustrated with the difficulty and complexity of taking climate action and understanding carbon offsets.
With their integration, they said recognised an opportunity to make it simple for Australian shoppers to play a role in addressing climate change both painlessly and at relatively little expense.
Further, the Ranck brothers estimated that if only 10 per cent of shoppers participated, they would be able to fund over $634 million worth of high-quality offset projects per year.
“There are millions of Australians who suffer from apathetic agreement — we know climate change is a problem, but we don’t know what to do about it,” Oliver Ranck said.
“Our solution gives both retailers and their customers an easy way to participate in reducing their carbon footprint.”