Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.

It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.

It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

The worst way to spend on digital marketing

Businesses can drastically improve their returns on paid marketing spend by avoiding a simple but all-too-common mistake, an in-bound marketing specia...

22 Jun 2018

New food labelling laws draw ire of producers

Australian producers are complaining that the roll out of a new food labelling regime on 1 July will only confuse consumers and hurt local businesses,...

Energy company accused of misleading discount claims

Thousands of energy customers are set to be compensated after a major utility company was accused by the ACCC of making misleading price comparisons o...

Bogus cancer cure claims see business fined

Outlandish claims of being able to “cure” skin cancer have seen a Queensland business fined after it was investigated by the state’s Office of F...

1 in 3 companies confess to ‘creepy’ marketing

It sounds astonishing, but more than one-third of Australian firms have confessed that some or all of their marketing comes across as being “creepy�...

Jenny Craig loses out over misleading ads

Australian weight loss giant Jenny Craig has forked out almost $40,000 after it was accused of using false or misleading advertisements. comments ...

Marketing guide: Budget for small business

Every company needs a marketing plan that allows growth while having capital for other areas of business development. comments ...

Marketers reveal where their budgets are going

Australian marketers have revealed a dramatic shift in where their marketing dollars are spent, with just one-sixth of marketing budgets now going tow...

OECD Aussie economic outlook: Robust growth

Business-wise, it’s mainly good news for Aussie SMEs in the year ahead, after the OECD handed down its latest economic outlook for the country. co...

How to do digital marketing without losing the human touch

The advent of digital marketing certainly makes it easier for businesses to build their brands and reach a wider audience—but also increases the pos...

Debt manager fined over misleading advertising

A national debt management firm has been fined for what regulators claimed were “potentially misleading” claims in some of its advertising. co...

Marketing to mums? Know your market

Just in time for Mother’s Day, the ABS has released a raft of statistics on Australian mothers, making useful reading for businesses that tailor the...