Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.

It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.

It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

Businesses reveal Instagram ‘trial and error’

An Instagram business forum has seen four SMEs open up about how they use the social media platform to drive business growth and lessons they have lea...

1 Nov 2018

Network Ten rebrand divides audience

Network Ten has unveiled a new brand as its new owners seek to turnaround the ailing TV broadcaster, but reaction to the new look has been decidedly m...

Small business lambasts ACCC ‘witch hunt’

A small Australian manufacturer has accused the competition regulator of launching “a witch hunt” against it and seeking to “bully a small Austr...

Not so Aussie Australian products in firing line

A company marketing iconic Aussie products with suggestions they were made in Australia has drawn strong criticism after they were found to have bee...

Secrets and lies central to business operations

A series of 2,500 interviews by a group of marketing companies has revealed the common and bizarre things Aussies lie about, which they claim has majo...

Designer ‘blessed’ after website crash

An Australian fashion designer has claimed to be “blessed” after a wave of demand crashed her website, which happened after the Duchess of Sussex ...

‘Verifying customer reviews delivers huge ROI’

Paying to have customer reviews verified for accuracy, and to remove fake or spam reviews, has been labelled “gold” by one business leader, who cl...

Easymeals roasted over telemarketing calls

Ready-made meals maker Easymeals by Flavour Makers has forked out more than $13,000 in penalties issued by the media watchdog over its telemarketing p...

Metricon Homes ‘misled first home buyers’

Housebuilder Metricon Homes has pulled the plug on a high-profile ad blitz after being issued a series of infringement notices for allegedly misleadin...

Celebrity endorsement scams called out

A massive 400 per cent rise in the volume of complaints has spurred the ACCC to issue a warning about celebrity endorsement scams, with social media p...

Embarrassing mistake hits major airline

A major international airline has faced an embarrassing blunder after photos emerged of its name having been misspelled on the side of one of its airc...

‘Eggslut’ ban sparks debate on business names

Debate has erupted over what should and should not be used to name a business, after a Queensland cafe was denied the ability to call itself “Eggslu...