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Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.
It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.
It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

Independent, business people

Definition of ‘independent’ called into question

Question marks have emerged over how and when a business can market itself and its services as being “independent” following action against a fina...

fake news, misleading

Heinz fined millions for misleading health claims

Misleading consumers as to the health benefits of a product line aimed at young children has seen Heinz cop a multimillion-dollar penalty in court. ...

Trade show, hacks to maximise

6 hacks to maximise trade show ROI

Putting on a great conference or profitable exhibition at trade shows and expos, and generating the best potential return on that investment, is virtu...

Trivago, magnifying glass

Trivago faces court over misleading ads, fake comparisons

Hotel aggregation and comparison site Trivago has been referred to the Federal Court to face allegations that dodgy TV ads and price comparisons duped...

Sally Murhpy, The Ethics Centre, Optus My Business Awards

Award winner’s tips for a knock-out submission

One of last year’s Optus My Business Awards winners has revealed the impact that walking away with the coveted prize has had on their business, and ...

‘Stop chasing, start predicting’: Google

A Google executive has said that businesses of all size should stop chasing customer intent and start predicting it using the wealth of consumer searc...

LinkedIn, mobile application

LinkedIn reveals quick wins for better profiles

A senior LinkedIn official has outlined a series of “quick wins” when it comes to using its platform in order to deliver higher engagement and bet...

Farm, harvest, hay

Farmers, retailers deceived by product claims: ACCC

Two of the nation’s most vulnerable industries – retail and farming – have been deceived by misleading product claims made by a major distribut...

Arrow down, Facebook, cut traffic

Facebook changes have cut traffic: News Corp

The controversial changes Facebook made to its feed this year have resulted in “quite significant” changes to traffic, a senior News Corp executiv...

How sponsorships can drive value beyond reach

Promoted by MYOB Australia. MYOB’s sponsorship of female-founder accelerator SheStarts demonstrates how strategic community support can drive mutual...

Review, bad review

Manipulating online reviews costs Meriton $3m

A massive $3 million penalty has been handed down to construction giant Meriton, after a court last year found it guilty of doctoring TripAdvisor revi...

Burger King, scary clown, Ronald McDonald

Burger King’s takedown of McDonald’s icon

Global fast-food chain Burger King’s head of marketing has opened up on the fierce rivalry his company has with superbrand McDonald's, and how Burge...

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