Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.
It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.
It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

Budget

Marketing guide: Budget for small business

Every company needs a marketing plan that allows growth while having capital for other areas of business development. comments ...

digital, cost, budget, money

Marketers reveal where their budgets are going

Australian marketers have revealed a dramatic shift in where their marketing dollars are spent, with just one-sixth of marketing budgets now going tow...

Economic growth

OECD Aussie economic outlook: Robust growth

Business-wise, it’s mainly good news for Aussie SMEs in the year ahead, after the OECD handed down its latest economic outlook for the country. co...

Digital, marketing, social media, human, touch

How to do digital marketing without losing the human touch

The advent of digital marketing certainly makes it easier for businesses to build their brands and reach a wider audience—but also increases the pos...

Fake news, false advertising

Debt manager fined over misleading advertising

A national debt management firm has been fined for what regulators claimed were “potentially misleading” claims in some of its advertising. co...

Mother, baby, working mum

Marketing to mums? Know your market

Just in time for Mother’s Day, the ABS has released a raft of statistics on Australian mothers, making useful reading for businesses that tailor the...

Marketing, small and medium business

Marketing tips for small and medium businesses

Small and medium enterprise (SME) owners have a responsibility to make sure that their business grows—this can be done by incorporating proper marke...

Exclusive: SMEs confirm plans to abandon Facebook

Facebook scandals and a restriction of business posts have clearly dented confidence in the social platform, with the majority of My Business readers ...

social media, mobile phone

Social media marketing advantages and pitfalls

The advent of social media has drastically changed the way businesses interact with their audience, becoming the new face of marketing. But what exact...

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Top marketing mistakes businesses should avoid

A good marketing strategy is the key to making any business successful. How do business owners make sure they do not encounter pitfalls in marketing? ...

Youth, girls, young, fun, sun

Beware Generation Z’s BS filter and 8-second attention span

Generation Z are being seriously underrated as an economic force, according to a specialist marketer, although the intricacies of dealing with this ge...

Religion, spirituality, candle, book, reading, prayer

Opinion: Religion and business – should they mix?

An east coast PR firm has suggested religious organisations are feeling threatened by businesses supporting social and political causes. Yet surely bu...

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