Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.

It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.

It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

Designer ‘blessed’ after website crash

An Australian fashion designer has claimed to be “blessed” after a wave of demand crashed her website, which happened after the Duchess of Sussex ...

17 Oct 2018

‘Verifying customer reviews delivers huge ROI’

Paying to have customer reviews verified for accuracy, and to remove fake or spam reviews, has been labelled “gold” by one business leader, who cl...

Easymeals roasted over telemarketing calls

Ready-made meals maker Easymeals by Flavour Makers has forked out more than $13,000 in penalties issued by the media watchdog over its telemarketing p...

Metricon Homes ‘misled first home buyers’

Housebuilder Metricon Homes has pulled the plug on a high-profile ad blitz after being issued a series of infringement notices for allegedly misleadin...

Celebrity endorsement scams called out

A massive 400 per cent rise in the volume of complaints has spurred the ACCC to issue a warning about celebrity endorsement scams, with social media p...

Embarrassing mistake hits major airline

A major international airline has faced an embarrassing blunder after photos emerged of its name having been misspelled on the side of one of its airc...

‘Eggslut’ ban sparks debate on business names

Debate has erupted over what should and should not be used to name a business, after a Queensland cafe was denied the ability to call itself “Eggslu...

Signs you need new signage for your business

Promoted by SignManager. Every successful business knows that brand is everything. comments ...

Pensioners deceived by healthcare retailers: ACCC

Two retailers of hearing aids have been taken to court after admitting they deceived pensioners by making false and misleading claims about booking de...

Most overused words ‘turning people off’

The most irritating words and phrases commonly used in business have been revealed in a poll of SME owners, and far from attracting new opportunities,...

Definition of ‘independent’ called into question

Question marks have emerged over how and when a business can market itself and its services as being “independent” following action against a fina...

Heinz fined millions for misleading health claims

Misleading consumers as to the health benefits of a product line aimed at young children has seen Heinz cop a multimillion-dollar penalty in court. ...