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Marketing

Marketing is an important aspect of any kind of business. By creating a dedicated Marketing category, My Business helps Australian business owners choose and develop a marketing strategy that caters to the unique needs of their business.

This category also intends to bridge the widening gap between traditional and digital marketing and provides insight-laden articles from both sides that are authored by various industry experts.
It also helps business owners keep up with the latest marketing trends via articles on business marketing news, social media marketing, cost-effective marketing strategies and strategy suggestions that combine the flair of traditional marketing with tech-based digital marketing.
It also contains relevant marketing news on the latest trends that can be used by business owners to remain one step ahead of their competitors within their respective industries.

connection, link

Disconnected customer experience a significant risk for Australian SME businesses, new stats reveal

A new report has found that customer loyalty is at risk for organisations unable to provide seamless experiences across all channels, and timely acces...

Google ranking

9 hacks to increase your Google ranking

Achieving page one ranking on Google is more competitive than ever as brands look to online marketing as their main sales channel. A leading Australia...

cloud platform

Microsoft launches tailored new cloud platform for SMBs

Microsoft is launching Microsoft Dynamics 365 Business Central in Australia and New Zealand, an intelligent cloud-based solution designed specifically...

Digital future, magnifying glass

Sydney outdoor adverting gears up for digital future

The city of Sydney is refining its requirements for one of the most sought after outdoor advertising contracts in Australia, seeking an experienced se...

Revealed: Australia’s most trusted brand

A surprise supermarket brand is now the most trusted brand in Australia, after improvements in its net trust score lifted it from third to first in th...

interrogating person standing behind desk lamp

Aussie firm blasted for Holocaust memorial as ad backdrop

An Australian accessories brand has found itself in hot water for using a Holocaust memorial in Europe as the backdrop for an advertising campaign, re...

Financial Services Minister Kelly O’Dwyer

Minister admits ASIC fees purely revenue raising

In a statement meant to “correct the record” on ASIC business registry search fees, Financial Services Minister Kelly O’Dwyer has effectively ad...

Scales of Justice, law firm, Right and wrong, decision, choice, way

Law firm denies illegal marketing claims

A law firm accused by the ABC of dodgy marketing practices known as claim farming in a bid to attract new clients has denied the claims, stating it �...

social, digital, marketing, apps, mobile

The worst way to spend on digital marketing

Businesses can drastically improve their returns on paid marketing spend by avoiding a simple but all-too-common mistake, an in-bound marketing specia...

Spilled, coffee, beans, cup

New food labelling laws draw ire of producers

Australian producers are complaining that the roll out of a new food labelling regime on 1 July will only confuse consumers and hurt local businesses,...

Discount, price tag

Energy company accused of misleading discount claims

Thousands of energy customers are set to be compensated after a major utility company was accused by the ACCC of making misleading price comparisons o...

Fake news

Bogus cancer cure claims see business fined

Outlandish claims of being able to “cure” skin cancer have seen a Queensland business fined after it was investigated by the state’s Office of F...

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