Suzan Burton is a Professor of Marketing at Western Sydney University. Her research is focused on consumer choice, and in particular on how marketing strategies (especially distribution of tobacco) influence consumers to make dysfunctional choices. Her research has been recognised by funding from the Australian Research Council and from Cancer Councils in NSW, Western Australia and Victoria, and from the Heart Foundation (NSW). She has also been named as ANZMAC Distinguished Marketing Educator of the Year. She has an H-index of 23, with over 2,000 citations.