13 Nov 2017
April 20, 2017, 8:11 am

Take a peek into some of the judges’ comments about this year’s winners and their thoughts about what makes an entry worthy of being crowned the winner.

When it comes to business awards, one of the most commonly asked questions we, at My Business, field is: “What do the judges look for?”.

This year’s judges included an illustrious group of industry professionals and experts, meaning they know a thing or two about what makes a sound business.

With the Optus My Business Awards now done and dusted for another year, let’s look at the main factors that judges look for when sifting through hundreds of entries, and what makes one submission stand out from the crowd:

You’ve got to be in it to win it
You may think your business is the best there is – and you may be right. But if you haven’t entered, then you simply don’t stand a chance. Plain and simple.

Evidence
Grandiose statements may be an advertiser’s dream, but if you can’t back them up with facts, figures and testimonials, judges will likely overlook your submission. Consider the process just like a job interview, where the judges are the hiring managers and you are the jobseeker. As an employer, you know what the hiring manager wants to see, so turn the tables and give the judges what they want to see – proof.

An important addendum to this point is inclusion. Leaving key facts out of your submission effectively leaves the judges in the dark – they assume the most important points have been provided. So be diligent in including everything you want considered as part of your submission.

“Very strong application based on an innovative, disruptive business model, strong also on specifics. Excellent business.” Judges’ comments on Professional Services Business of the Year and overall Business of the Year, Source Legal

Honesty and integrity
It always pays to be honest, as dishonesty invariably has a way of coming to light, which will do you no favour. But being brutally honest is a great way of standing out from the rest of the crowd. Making your submission relatable, raw and real will go a long way to getting the judges on your side, and add extra weight to the essential facts and figures.

“This is an outstanding entry and a truly innovative and scalable business which deserves its every success. The story of coming back from total failure caused by the GFC to produce an in-demand product range is inspiring.”

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