In this episode of the My Business Podcast, internationally renowned jewellery designer Samantha Wills discusses how to take your business from start-up to global empire.
“You hold onto things so tightly you start to hinder the growth of the business,” says Samantha.
She started out making jewellery at night while studying, and selling it at Bondi Beach markets on weekends, so doing everything herself seemed only natural.
Samantha’s first foray into marketing netted $17,000 worth of orders from a $500 outlay, which led her to quit her retail job the next day. At just 21 and with $90 to her name, Samantha admits her parents were aghast at her bold decision.
However, some 13 years later she has an international business empire bearing her name.
Speaking exclusively on the My Business Podcast, Samantha discusses ‘hustling’ for new business and useful connections, how to avoid spreading yourself too thinly, the challenges of taking a successful business back to start-up mode when entering a new market, and much more.
Listen to other instalments of the My Business Podcast:
Episode 47: The cost of a new website revealed: Tim Barnett, 2BInteractive
Episode 46: The underutilised resource for business betterment: Paul Cave, BridgeClimb
Episode 45: Jules Peacock & Amajjika Kumara, Lily Jackson Hair & Makeup: A sneak peak into the business behind Sydney’s best hairdresser
Episode 44: Paul Cave, BridgeClimb: the best ever story of perseverance
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 42: Steve Hughes, Mood Media Australia
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
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