Tips for qualifying new business leads

Time is a finite resource, particularly for SME owners. Effectively qualifying prospective customers, and knowing who to say no to, can free up great swathes of your time.

Buyers agent and founder of Pure Property Investment, Paul GlossopSwallow some humble pie – you can’t do everything well, so outsource the things that would cost you more in time, money or energy to do yourself.

That’s the advice to business owners from Paul Glossop, founder of property buyer’s agency Pure Property Investment.

The high school teacher turned pharmaceuticals rep turned business owner says time is the most valuable resource you have, and as such, you need to devote every minute you have in your working week towards the core areas that will make you money, rather than on activities – and people – that burn through it.

In this episode of the My Business Podcast, Paul discusses:
• The level of persuasion involved in turning a lead into a customer.
• How he assesses which tasks to take on and which to outsource.
• The trap of paying yourself less to boost cash flow within the business.
• His plans for adding scale, and why doing so is important.

Plus much more!

Listen to other instalments of the My Business Podcast:
Episode 47: The cost of a new website revealed: Tim Barnett, 2BInteractive
Episode 46: The underutilised resource for business betterment: Paul Cave, BridgeClimb
Episode 45: Jules Peacock & Amajjika Kumara, Lily Jackson Hair & Makeup: A sneak peak into the business behind Sydney’s best hairdresser
Episode 44: Paul Cave, BridgeClimb: the best ever story of perseverance
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 42: Steve Hughes, Mood Media Australia
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
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Time is a finite resource, particularly for SME owners. Effectively qualifying prospective customers, and knowing who to say no to, can free up great swathes of your time.

Buyers agent and founder of Pure Property Investment, Paul GlossopSwallow some humble pie – you can’t do everything well, so outsource the things that would cost you more in time, money or energy to do yourself.

That’s the advice to business owners from Paul Glossop, founder of property buyer’s agency Pure Property Investment.

The high school teacher turned pharmaceuticals rep turned business owner says time is the most valuable resource you have, and as such, you need to devote every minute you have in your working week towards the core areas that will make you money, rather than on activities – and people – that burn through it.

In this episode of the My Business Podcast, Paul discusses:
• The level of persuasion involved in turning a lead into a customer.
• How he assesses which tasks to take on and which to outsource.
• The trap of paying yourself less to boost cash flow within the business.
• His plans for adding scale, and why doing so is important.

Plus much more!

Listen to other instalments of the My Business Podcast:
Episode 47: The cost of a new website revealed: Tim Barnett, 2BInteractive
Episode 46: The underutilised resource for business betterment: Paul Cave, BridgeClimb
Episode 45: Jules Peacock & Amajjika Kumara, Lily Jackson Hair & Makeup: A sneak peak into the business behind Sydney’s best hairdresser
Episode 44: Paul Cave, BridgeClimb: the best ever story of perseverance
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 42: Steve Hughes, Mood Media Australia
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
promoted stories