Marketing is a word every business owner is familiar with, but one which many – if not most – don’t fully understand.
For this reason, the My Business Podcast crew asked Sascha Moore, founder of Create Design & Marketing, to return and discuss some of the fundamental points that SME owners should know about how to (and how not to) market their business.
In this episode, Sascha explores:
• Alienating new opportunities by sticking with ‘what’s worked before’
• Identifying what your point of difference really is (and no, it’s not service!)
• How to set up a one-page marketing plan
And more!Listen to other instalments of the My Business Podcast:
Episode 47: The cost of a new website revealed: Tim Barnett, 2BInteractive
Episode 46: The underutilised resource for business betterment: Paul Cave, BridgeClimb
Episode 45: Jules Peacock & Amajjika Kumara, Lily Jackson Hair & Makeup: A sneak peak into the business behind Sydney’s best hairdresser
Episode 44: Paul Cave, BridgeClimb: the best ever story of perseverance
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 42: Steve Hughes, Mood Media Australia
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
Is face-to-face dead?
By Natasha Choi
Digital ways to pay - why should SMEs bother?
By Chris Urry
The relationship between perception and information
By Sascha Moore