Expert tips for getting your marketing right

Marketing is a word every business owner is familiar with, but one which many – if not most – don’t fully understand.


Create Design & Marketing founder Sascha MooreFor this reason, the My Business Podcast crew asked Sascha Moore, founder of Create Design & Marketing, to return and discuss some of the fundamental points that SME owners should know about how to (and how not to) market their business.

In this episode, Sascha explores:

• Alienating new opportunities by sticking with ‘what’s worked before’
• Identifying what your point of difference really is (and no, it’s not service!)
• How to set up a one-page marketing plan

And more!

Listen to other instalments of the My Business Podcast:
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 42: Steve Hughes, Mood Media Australia
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
Episode 36: How exporting is driving growth for ambitious SMEs
Episode 35: Trumped or pumped? SME sentiments revealed
Episode 34: Anytime Fitness Australia founder talks expansion and competitive markets
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