In this episode of the My Business Podcast, we talk about how to better understand your target market and how to reach customers, as well as tips for knocking off larger competitors.
“You could probably make a comparison with our business to a niche coffee brand that goes out in Australia, grows very organically through finding great little cafes in different markets and putting their coffee in there. You win the hearts and minds of the owners. The consumers start liking the coffee and you gain your market share that way,” says Jared Fisher, founder of Rogue Beauty.
This route to market is a strategy Jared learnt while working in the US, before returning to Sydney and establishing Rogue Beauty, a distributor of high-end hair and beauty products through hairdressing salons.
Yet this is only one part of a chain of businesses in partnership for mutual benefit. Jared is also a partner with US-based Oribe Hair Care, which manufactures its own product range, in conjunction with prominent American beauty products owner Luxury Brand Partners.
My Business sits down with Jared, together with Reuben Carranza, the group president of Luxury Brand Partners, to discuss:
• How to break into a market against large, established players
• Tips for properly understanding your target market to maximise sales conversions
• Why even the most trusted brand means nothing if your marketplace engagement is wrong
• Establishing a new business to act as the distributor of your own and other products
And much more!
Episode 46: The underutilised resource for business betterment: Paul Cave, BridgeClimb
Episode 45: Jules Peacock & Amajjika Kumara, Lily Jackson Hair & Makeup: A sneak peak into the business behind Sydney’s best hairdresser
Episode 44: Paul Cave, BridgeClimb: the best ever story of perseverance
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 42: Steve Hughes, Mood Media Australia
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
- The relationship between perception and information
By Sascha Moore
- Does sponsorship provide a good return on investment?
By Steve Scanlan
- Getting workers to win the war against cyber crime
By Sean Duca