Husband and wife duo Stu White and Jodie McGregor share with My Business the delicate art of balancing business growth with brand power.
“We had a second shop, which we sold. It was great, it was making money and was fine – we actually didn’t like it,” says Stu White, CEO and ‘flower lover’ at Jodie McGregor Flowers, the florist founded by his wife, Jodie.
Maintaining growth is a key element for any business owner, but for Jodie McGregor Flowers, growing their brand isn't necessarily tied to growing their number of stores.
Speaking on the My Business Podcast, Stu and Jodie explore life after being named the Optus My Business Awards 2016 Retail Business of the Year, ensuring your customers are happy above all else, how to choose the right growth strategy for your business and its customers, as well as dealing with disgruntled people who have it out for you… plus lots more.
Enjoy the show!Listen to other instalments of the My Business Podcast:
Episode 46: The underutilised resource for business betterment: Paul Cave, BridgeClimb
Episode 45: Jules Peacock & Amajjika Kumara, Lily Jackson Hair & Makeup: A sneak peak into the business behind Sydney’s best hairdresser
Episode 44: Paul Cave, BridgeClimb: the best ever story of perseverance
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 42: Steve Hughes, Mood Media Australia
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
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