When thinking about online stores and brick-and-mortar businesses, most would consider the two to be in opposition of each other. However, Zed Klingenberg, founder of the online tyre specialist store Tyroola, thinks otherwise.
“For us, partnerships with retail chains … and with wholesalers is very, very important,” says Zed.
Speaking on the My Business Podcast, Zed reveals what it takes to partner with retailer Supercheap Auto and the benefits of having a partnership with a big business, as well as educating customers on a product they didn’t know they wanted, how to get suppliers onboard an unknown idea and more!
Enjoy the show!