The head of Mood Media Australia, Steve Hughes, discusses the concept of experiential marketing and the clever ways businesses can revamp their in-store experience for their customers.
“Recent studies show about 58 per cent of people with a smartphone have used their smartphone to buy in-store,” says Steve.
With many Aussie retailers – and other businesses – struggling amid intense competition and online transactions, giving customers cause to walk through your door has never been more important.
Speaking on the My Business Podcast, Steve explores a range of issues on how SMEs can improve their customer experience offering, the thing businesses most commonly get wrong in their messaging at the point-of-sale, and how low-cost technologies are revolutionising the buying experience for the modern consumer, plus much more!
Enjoy the show!Listen to other instalments of the My Business Podcast:
Episode 43: Natasha Chadwick, Synovum Care Group
Episode 41: Finding a partnership between digital and physical
Episode 40: SumoSalad CEO shares the secret to corporate social responsibility
Episode 39: Evolving innovation to suit your business needs
Episode 38: Lessons from a serial entrepreneur
Episode 37: Juggling product ideas with commercial realities
Episode 36: How exporting is driving growth for ambitious SMEs
Episode 35: Trumped or pumped? SME sentiments revealed
Episode 34: Anytime Fitness Australia founder talks expansion and competitive markets
Episode 33: Are you a leader, a manager or both?