Employee using barcode scanner to reprice item based on new pricing strategy

How to create a pricing strategy

Maintaining your cash flow in the turbulent world of business is essential for the survival of your operation. That’s why it’s important to get your pricing strategy right. This free roadmap walks you through the key steps to help you find the right approach for your business.

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This roadmap covers six key steps 

1. Determining which price strategy aligns with your business goals 

2. Investigating your price position by asking key questions

3. Determining the 'real' cost of your product or service 

4. Deploying your initial pricing strategy

5. Monitoring the results 

6. Adjusting your prices when necessary.


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Disclaimer: The guidance provided is general in nature. The guidance has been prepared without taking into account your personal objectives, financial situation or needs. Before acting on any guidance or making any decision, you should consider the appropriateness of the guidance having regard to your objectives, financial situation and needs and where appropriate, seek independent legal, taxation, accounting and other professional advice.