Sogna recognises digital marketing has played a huge role in the success of Formaggi Ocello, acknowledging that e-commerce is really important: "It took us a number of years to get onto social media, and that was a really big mistake when we look back at it."
"E-commerce is really important, so I do believe that we'll be investing a lot more time and money into our website, social media, and the logistics of how to get a product quicker and faster to our customers."
"We're such a niche store. There's not many cheese shops, not many people who specialize in cheese. So people who love the product want to deal with people who are passionate, I suppose."
The business has called on outside help when necessary, saying: "We have brought in outside expertise in areas of marketing, and now our events are selling out quite quickly, just due to social media and Facebook, Instagram."
Formaggi Ocello is also a proud member of My Business, crediting the reasons for joining as: "access to networking, legal advice, advice with my marketing as well, and just to be part of the community."
Customers want people who love the product, [they] want to deal with people who are passionate.