Patrick Dixon highlights what every business needs to be aware of and prepare for if it is to prosper and survive.
- Author: Patrick Dixon
- Publisher: Profile Books
- RRP: Paperback: $22.99
- e-book: $8.54
The way the world is changing – the trends everyone is interested in and which businesses must take account of, if they are to survive and prosper in the future.
Patrick Dixon looks at how the future will be faster and more urban, tribal, universal, radical and ethical – a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the ways they relate to their staff and their customers; a future in which there will be driverless cars, and solar power generated in the desert will power cities thousands of miles away.
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