Catriona Pollard takes her many years of PR experience and condenses them into five main points for businesses to help get their name into the public space.
- Author: Catriona Pollard
- Publisher: Green Tara
- RRP: Paperback: $27.95
- e-book: $7.99
It’s not often that a magician reveals their secrets, but when they do, you definitely should listen.
Catriona Pollard of CP Communications has done just that – giving away her inside knowledge of PR and social media so that business owners can learn how to get noticed.
From Unknown to Expert takes readers through the ‘5 Star System’, which aims to help take business owners from being generally unknown in their field to becoming an expert. This involves undertaking the process of figuring out the ‘why?’, getting up on the metaphorical stage, and then owning the spotlight with help from various media.
For business owners who are passionate about what they do, but may not have the confidence to propel their business forward and upward, From Unknown to Expert is a useful read, packed with real-world advice.
Too many SMEs are making this mistake
By Adam Joy
Taking digitisation out of the ‘too hard’ basket for SMEs
By Jason Brouwers
The insanity of consumer expectations
By Jason Dooris