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Value, by Robyn Haydon

Value presents the idea that what you do isn’t ordinary, it’s awesome – but learning how to realise this requires a fresh state of mind.

Product details:

  • Authors: Robyn Haydon
  • Publisher: Durban Professionals Press
  • RRP: $34.95

Cover of Value: How to talk about what you do so people want to buy it


While its target audience is service industries and service-based professionals, there’s scope for all business owners to pick up a thing or two.

Value looks at the topics of identity, commoditisation and perceived value.

Haydon takes readers through the process of re-examining the way we act as consumers and translating that into what we want for our own customers – avoiding falling into the ‘sea of same’ – and then developing this into a sense of the value of what you do.



Value, by Robyn Haydon
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