Value presents the idea that what you do isn’t ordinary, it’s awesome – but learning how to realise this requires a fresh state of mind.
- Authors: Robyn Haydon
- Publisher: Durban Professionals Press
- RRP: $34.95
While its target audience is service industries and service-based professionals, there’s scope for all business owners to pick up a thing or two.
Value looks at the topics of identity, commoditisation and perceived value.
Haydon takes readers through the process of re-examining the way we act as consumers and translating that into what we want for our own customers – avoiding falling into the ‘sea of same’ – and then developing this into a sense of the value of what you do.