Qantas has officially launched its latest loyalty rewards program, Aquire, which the airline is using to target SME business owners with the offer of earning rewards for everyday business expenses.
With close to 30,000 businesses pre-registering for the program, Qantas said Aquire is already proving popular with SMEs keen to build an Aquire Points balance from a range of everyday eligible business transactions such as travel, banking, insurance and even parking.
Aquire’s list of launch partners includes Randstad, Westpac, GIO, Deloitte, Secure Parking, Regus, Avis, Macquarie Leasing, Staples, Snap, Budget, QBE and Qantas. Businesses can earn Aquire Points across a wide range of products and services offered by these partners turning everyday business expenses into real rewards. Qantas Loyalty CEO Lesley Grant said Aquire is the first airline loyalty program tailor-made for Australian businesses.
“Aquire rewards businesses for their loyalty by delivering tangible benefits that can have a positive impact on their bottom line,” she said. “With program partners including Qantas, Westpac, Deloitte Private and GIO, Aquire makes it easy for businesses to earn points for everyday transactions.”
By turning eligible business flights and expenses into rewards, Aquire provides businesses with a central Aquire account that keeps track of their Aquire Point balance. Business owners and their employees who are Qantas Frequent Flyer members will continue to earn Qantas Points as they usually would. Once a small business owner has earned Aquire Points, they can be converted 1:1 into Qantas Points in the name of an individual Qantas Frequent Flyer member.
All Australia-based SMEs with an ABN can register for Aquire now via aquire.com.au. For the first year of joining the annual membership fee of $179 per annum (inclusive of GST) will be waived for SMEs that join on or before September 30, 2014.