The 2014 Small Business Festival Victoria has kicked off, with the month-long event offering small business owners in the state the chance to attend over 300 workshops, seminars and events across Melbourne and regional Victoria throughout August.
Running from August 1-31, Small Business Festival Victoria is designed to provide small business owners with the opportunity to be inspired by leaders in the business world and learn new skills to start or grow their business while networking with other business owners. The 2014 program will feature free and low cost events across the state, with topics including online marketing and sales, grants and assistance, social media, business development, management and networking.
The expansion of the 2014 festival comes after the success of last year’s event, which attracted over 33,000 attendees, with 92 per cent of attendees stating that they’d gained new skills and knowledge to apply to the development of their business. This year, organisers said there will be an increased number of events held outside business hours and in Melbourne’s outer suburbs, as well as a program of free webinars to increase the ease for small business operators to actively participate. Communication Strategist and regular panellist on ABC’s Gruen Planet, Carolyn Miller, said the Festival offers small business owners the chance to engage with their community and grow their marketing strategy.
“There’s never been a better time to be a small business,” Miller said. “There is a real trend towards authenticity, especially in local and personalised products and services, which small business owners should definitely leverage to their best advantage. People genuinely want experiences (with a brand), not just an exchange of money for goods or services.”
Miller and more of Australia's leading marketers, innovators, brand developers, designers, and researchers will speak at the Small Business Festival Victoria's signature event, Small Business BIG Marketing. A further highlight of the festival includes the Creativity for Business Success event series, featuring media identity and ARIA award-winning singer-songwriter and successful businesswoman, Clare Bowditch, who will speak about creativity, innovation, problem solving and the benefits of right-brain thinking in everyday business.
Throughout each day, the Festival Hub at Federation Square will host a range of high-quality events, seminars and mentoring sessions. Small business professionals will be on hand to assist in planning, goal setting and practical skills and provide information about year-round government support services.
For more information on the event, including program scheduling and booking details, visit this website now or call 13 22 15.
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