Pitt Street Mall, one of Sydney’s busiest retail precincts will soon be activated by live music, events and performances thanks to a new City of Sydney program aimed at supporting the local retail sector.
Retailers will be offered the use of Pitt Street Mall free of charge for events in a bid to draw more shoppers to the retail area. The program will see up to 12 events held during an initial 12-month trial. The program has been developed in partnership with the Sydney City’s Retail Advisory Panel, which was established in 2010 to provide the City with specialist advice on how it can further support Sydney’s retail sector. Lord Mayor Clover Moore said the initiative is part of ongoing efforts to support the local retail sector and the thousands of Sydneysiders it employs.
“This program makes it easy and affordable for both large and small retailers to connect with more than 65,000 pedestrians who travel through the mall each day, as well as attract new visitors to the area,” the Lord Mayor said. “We encourage retailers to work together and think creatively about how they can use the mall to encourage more people to spend time in the precinct, and hopefully boost the local economy by spending money in nearby stores.”
This new initiative follows the release of the Sydney’s first Retail Action Plan late last year, which highlighted the importance of creating innovative experiences that encourage shoppers to visit bricks-and-mortar retailers. Margy Osmond, Chair of the City’s Retail Advisory Panel and CEO of the Australian National Retail Association (ANRA) said the new program will reinvigorate the city centre into a thriving hub of retail activity.
“A thriving retail sector is vitally important to the economy of the city, and Pitt Street Mall is the retail core of the city district with more than 36 per cent of CBD businesses retail related,” Osmond said. “Retailers are operating in a world where shoppers want more from their retail experience than ever before, and this program will provide a boost to the precinct and generate new attention for and interest in the area – attracting shoppers to the city rather than online.”
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