Australia’s first and only radio station for small business, Eagle Waves Radio, has merged with leading small business publication My Business.
The online radio station, which broadcasts out of a bespoke studio in Vivo Café on George Street in Sydney’s CBD, will be rebranded as My Business Radio powered by Eagle Waves, when it returns to broadcasting in February 2015.
Announcing the partnership, Eagle Waves Radio Founder Angela Vithoulkas, who owns and runs Vivo Café said, “In Australia there are over two million start-ups, small and medium businesses who don’t always have the time, access to resources or the expertise required to stay current with legislative, regulatory and industry trends that directly impact their business.
“Eagle Waves started in 2012 as a voice for these businesses, providing live online content and podcasts across a variety of in-demand topics. We have built a loyal audience and I am pleased that we can continue to expand and broaden our content through our partnership with My Business.”
In 2015 My Business moves into its 24th year of continuous monthly publication and continues to speak directly to and engage with the SME sector via its website, weekly e-newsletter, social media platforms and the annual, prestigious My Business Awards, which recognises SME business excellence and innovation. Steve Maidens, CEO of SME Media (Publisher of My Business) and the SME Association of Australia (SMEA), said it’s exciting to be taking the collaboration with Eagle Waves Radio to the next level following 12 months of working together.
“As the popularity of online radio grows, our objective is to be a ‘go-to’ source for small to medium business owners wanting to learn, share and empower each other to succeed and flourish.” Maidens said. “This new initiative will provide an opportunity to cover a broader number of topics and subject mattera that are not addressed in depth by the mainstream media organisations. In particular, it will allow the SMEA to broaden and extend our members offering by providing them a platform to promote and profile their businesses to a wider audience and prospective clients.
“Earlier this year, SMEA members responded to an extensive survey and information/education rated as their second highest priority and this will be supported through this new channel.”
My Business Radio powered by Eagle Waves returns to the air this month via www.eaglewavesradio.com.au and listeners will be welcomed by several new hosts providing educational and informational content that will be digitally recorded and made available as podcasts. The new format will allow for industry leaders and government officials to engage directly with the audience, ensuring that My Business Radio powered by Eagle Waves continues its role as the voice of small business in Australia.
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