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The week in brief March 3 2015

Justin Grey
03 March 2015 2 minute readShare
My Business

All the smaller - and occasionally bizarre or humorous - business newspieces from Australia and abroad from the past week.

All the smaller - and occasionally bizarre or humorous - business newspieces from Australia and abroad from the past week.

Ragtrader reports that clicks convert to bricks, according to a new report released by the Australian Centre for Retail Studies (ACRS). The research was based on Westfield’s online initiative the Searchable Mall, launched in November 2013, which allows shoppers to merge online shopping and browsing with offline retail. The report states that 72 per cent of shoppers who completed a “web event” over the past year called a store or clicked out to a retailer's website from westfield.com.au, resulting in a purchase in-store or online, influencing $343 million sales for 2014. Read more here.

With successful new start-ups seemingly going gangbusters every other day, have you ever wondered what the most valuable start-ups in the world are? Well, meet the $10 billion club here….

Facebook has just announced that more than two million active advertisers are now using the platform to reach their audience. That’s up from 1.5 million roughly half a year ago and one million a year-and-a-half ago. To better support SME business owners, Facebook is introducing its Ads Manager app, a new way for businesses to manage their ad campaigns on the go using their smartphone. Over 13 million Aussies are now active on Facebook.

In case you missed Lenovo product engineer and Hollywood star Ashton Kutcher’s headline appearance at Lenovo’s first ever #TECHmyway event at Doltone House in Sydney a few weeks ago, you can now watch video of the full event at https://www.youtube.com/watch?v=r1AZ6ZF1ysM. At the event, Kutcher, Cameron Parker (Head of marketing and sales Black Milk Clothing) and Marita Cheng (Founder of Robogals) talk technology and entrepreneurship.


Online accounting innovator Xero has just announced a major investment worth AU$141.6 million from US venture capital firms Accel Partners and Matrix Capital Management. The investment adds Accel, one of the most experience technology investors in the US, as a shareholder and will help Xero continue to innovate and grow globally. Xero has also appointed Russell Fujioka, a former executive at Dell with more than 25 years of experience in the technology industry, to become its US President.


Inside FMCG, a new daily news source for those in the business of grocery, convenience, pharmacy, and impulse shopping, has just been launched. Inside FMCG is a joint venture between Octomedia and 2014 My Business Award Finalist RANGEme, an online platform used by Australian retail buyers to source new products and streamline the range review process. The website (http://insidefmcg.com.au) publishes breaking news on the FMCG sector and reports on product and campaign news and research insights.


As of yesterday, more than 60 per cent of the bets with BetEasy have been on the official interest rate to be decreased this month. BetEasy’s odds for rates to remain is $1.45, while $2.30 is on offer for a decrease of between one and 25 basis points. A decrease of 26 basis points or more is rated an $11 chance. Worth a punt?

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Learn more about the SME Association of Australia.

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The week in brief March 3 2015
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Justin Grey

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