Broking group Aussie Home Loans has diversified into asset finance, announcing partnerships with three of the four major banks, as it seeks to expand its service offering to business customers.
The group's new offering will cover property, equipment and transport leasing and purchases, as well as other commercial uses, with ANZ, Macquarie Bank, CBA and Westpac forming the initial panel of lenders.
Aussie chief executive James Symond said the move into asset finance will benefit Aussie's network of brokers as well as the SME clients for whom they work.
“Many of our brokers are already accredited and actively selling asset finance, but we’ve now formalised our offering and, importantly, integrated asset finance into our sales software to make sure the application process is quick, easy and seamless for our brokers and customers," Mr Symond said.
“Doing things better, smarter and more efficiently is what we’re focused on so we can continue to help our brokers grow even stronger, more profitable businesses.”
The asset finance market in Australia is now worth $42 billion, and brokers currently have around a 30 per cent share, according to Aussie.