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Paramedic builds business through social media

Adam Zuchetti
Adam Zuchetti
31 March 2016 1 minute readShare

Social media is increasingly becoming the primary or sole means for many start-up owners to get their ideas off the ground, including one paramedic-turned-small business owner.

Social media is increasingly becoming the primary or sole means for many start-up owners to get their ideas off the ground, including one paramedic-turned-small business owner.

Through her work as an ambulance paramedic, Nikki Jurcutz identified the need for parents to receive better education about the most common medical emergencies affecting babies and children.

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Together with fellow paramedic Rachael Waia, Ms Jurcutz launched Tiny Hearts. As well as running paediatric first aid training courses with parents, Tiny Hearts provides online communities through Facebook and Instagram to support its mission of saving young lives.

The company’s training courses cover a wide variety of medical emergencies including choking, drowning, poisoning and head injuries, as well as issues such as immunisation, allergies and infection control around newborn babies.

 

“Social media is by far the biggest driver of converting customers,” Ms Jurcutz said.

Tiny Hearts focuses its marketing entirely on Facebook as a means of driving its growth and, in one year, managed to triple its community group to 12,000 followers.

According to Ms Jurcutz and Ms Waia, Tiny Hearts has included some famous Australian faces among its customer base, including actress Kate Ritchie, model Megan Gale, radio personality Hamish Blake and his wife Zoe, as well as the Cowboys NRL team.

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Paramedic builds business through social media
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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