Social media is increasingly becoming the primary or sole means for many start-up owners to get their ideas off the ground, including one paramedic-turned-small business owner.
Through her work as an ambulance paramedic, Nikki Jurcutz identified the need for parents to receive better education about the most common medical emergencies affecting babies and children.
Together with fellow paramedic Rachael Waia, Ms Jurcutz launched Tiny Hearts. As well as running paediatric first aid training courses with parents, Tiny Hearts provides online communities through Facebook and Instagram to support its mission of saving young lives.
The company’s training courses cover a wide variety of medical emergencies including choking, drowning, poisoning and head injuries, as well as issues such as immunisation, allergies and infection control around newborn babies.
“Social media is by far the biggest driver of converting customers,” Ms Jurcutz said.
Tiny Hearts focuses its marketing entirely on Facebook as a means of driving its growth and, in one year, managed to triple its community group to 12,000 followers.
According to Ms Jurcutz and Ms Waia, Tiny Hearts has included some famous Australian faces among its customer base, including actress Kate Ritchie, model Megan Gale, radio personality Hamish Blake and his wife Zoe, as well as the Cowboys NRL team.