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What do judges look for in business awards?

Adam Zuchetti
Adam Zuchetti
30 August 2016 1 minute readShare
Award ribbons first, second and third place

Ever wondered what judges look for when they are assessing finalists and winners for business awards? These six tips will help make your business a judge’s best friend.

Business awards are a great way for business owners to market their business to new and existing customers, recognise their employees for their hard work and give themselves a well-deserved pat on the back.

Here are six tips to help you with your next award submission to help boost your chances of joining the winner’s circle:

Award ribbons first, second and third place1. Your submission is your CV

Treat your submission like a job application or business loan request. The more time and detail you put into it, the better it will look, and the higher the possibility your efforts will pay off. This includes getting the basics of spelling and grammar right.

2. Keep it simple

Verbose statements and technical jargon can be a turnoff for anyone reviewing hundreds of submissions. Keep it short, to the point and comprehensible.

3. Relevance, please

What you ate for breakfast may have been delicious, but it is not relevant in determining your suitability for a business award. Stick to facts that are relevant to that particular award category – no more, no less.

4. Type it

Unless specifically requested, always type your submissions. Deciphering handwriting can be a judge’s worst nightmare.

5. Add supporting evidence

You know you’re great, but without evidence to support your statements, you won’t inspire the judges to rate you above your peers.

6. Meet all the entry requirements

It sounds simple, but many award submissions are scrapped simply because the entrant did not complete all the required fields.

Requirements are just that – requirements – as they provide the information and validation judges need to ethically do their job.

Think you have what it takes to be named one of Australia’s best SMEs? Enter the Optus My Business Awards now and you could join past winners including Boost Juice, Sumo Salad and Roses Only!



What do judges look for in business awards?
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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