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Tips for qualifying new business leads

Adam Zuchetti
Adam Zuchetti
02 September 2016 1 minute readShare
Buyers agent and founder of Pure Property Investment, Paul Glossop

Time is a finite resource, particularly for SME owners. Effectively qualifying prospective customers, and knowing who to say no to, can free up great swathes of your time.

 

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Buyers agent and founder of Pure Property Investment, Paul GlossopSwallow some humble pie – you can’t do everything well, so outsource the things that would cost you more in time, money or energy to do yourself.

That’s the advice to business owners from Paul Glossop, founder of property buyer’s agency Pure Property Investment.

 

The high school teacher turned pharmaceuticals rep turned business owner says time is the most valuable resource you have, and as such, you need to devote every minute you have in your working week towards the core areas that will make you money, rather than on activities – and people – that burn through it.

In this episode of the My Business Podcast, Paul discusses:
• The level of persuasion involved in turning a lead into a customer.
• How he assesses which tasks to take on and which to outsource.
• The trap of paying yourself less to boost cash flow within the business.
• His plans for adding scale, and why doing so is important.

Plus much more!

Tips for qualifying new business leads
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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