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Guide to winning clients and retaining staff

Adam Zuchetti
Adam Zuchetti
06 October 2016 1 minute readShare
ZOO Group director Pawl Cubbin

Advertising and creative agency director Pawl Cubbin shares his thoughts on how to win more business and get the most out of your employees.

 

ZOO Group director Pawl Cubbin“If your idea is really good, and they like who you are – you are genuine about it – they will actually remember you,” ZOO Group’s Pawl Cubbin says of selling your wares to new customers.

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Achieving this, he says, requires a delicate balance of attracting the best employees and then incentivising them to perform at their peak. And having established a raft of businesses, from advertising agencies to pubs to an airline, who better than Pawl to explain the dynamics of staff performance and customer attraction?

Speaking on the My Business Podcast, the Canberra-based advertising and creative agency director discusses:

 

• Enhancing customer value when digital disruption threatens your industry
• Transforming his business from being process-driven to outcome-driven
• How to “activate people’s thinking” to get employees performing at their best
• His tips for pitching to prospective customers

And more!

Guide to winning clients and retaining staff
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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