“If your idea is really good, and they like who you are – you are genuine about it – they will actually remember you,” ZOO Group’s Pawl Cubbin says of selling your wares to new customers.
Achieving this, he says, requires a delicate balance of attracting the best employees and then incentivising them to perform at their peak. And having established a raft of businesses, from advertising agencies to pubs to an airline, who better than Pawl to explain the dynamics of staff performance and customer attraction?
Speaking on the My Business Podcast, the Canberra-based advertising and creative agency director discusses:
• Enhancing customer value when digital disruption threatens your industry
• Transforming his business from being process-driven to outcome-driven
• How to “activate people’s thinking” to get employees performing at their best
• His tips for pitching to prospective customers