If you want to convince potential clients to invest in your business, you will need to make sure your pitch is the best it can possibly be.
Pawl Cubbin of ZOO Group says a well-crafted pitch involves being invested and genuinely caring about what you are trying to pitch.
“The more invested you are, the more intelligent you are about what you ask, the better information you get back from the client, and I think that enables you to then produce really good work,” Pawl says on the My Business Podcast.
“I think confidence is a big part of that.
“The more confident you are, the better [the] questions, the better the work, the better you'll present.”
There will be times, however, when things will not go your way. You will lose the pitch for your business, and there is nothing you can do about it. Pawl says you just need to dust yourself off and move on to the next pitch.
“At the end of the day, you can be one of three, and you can put tens of thousands of dollars in a pitch, and not win it,” he says.
“There are so many ways that you cannot win it. There's an element of luck there … [but] you've just got to get on with it.
Losing a pitch is not the end, however. Pawl suggests learning from the mistakes that resulted in the pitch failing.
“You've got to understand why you lost it.
“What's really exciting is making the place better by what you've learnt from not winning it, and there's usually two or three things that you could have done just to fine-tune.
“When you lose something, and you lose a bit, you've really got to analyse why you lost it and then apply it immediately to making the place better.”