The realities of running a business can often take your attention away from the job you love. Outsourcing is a common approach to resolving this, but is it a wise decision?
It’s a situation that physiotherapist and pilates instructor Becky Dyer, for example, is all too familiar with.
“I like being a foot soldier; I like treating patients, I really love it. It really fires my rockets when somebody walks in,” says Becky, speaking on the My Business Podcast.
“I can go on autopilot and just do a fantastic job even if I've got a million things going on in my life. As long as I'm there with the patient, it's almost having a mindful experience for me because when I'm in the moment and treating someone, it's awesome.
“I really – and I'm not just saying this for [the sake of] saying it – I love my job because I chill out when I go to my job. When I stop, and I'm off the clock and a patient or a class is not in front of me, that's when my brain goes [into overdrive and] I think about all the invoices I need to send. That's the pain in my rump, right there.”
Becky says the admin side of business, particularly invoicing, is “always on the top of my to-do list” because she finds it so painful. Her strategy for coping with this had been to outsource everything she didn’t want to do. However, when her contracted admin assistant left, she was left in the dark about many aspects of how her business operates.
“I decided to suck it up and do it myself and see if I can do my Xero and do my accounting software. I've had a lot of good meetings with my accountant. I think we've both torn out our hair a little bit ... because I've got an online booking software system, and it needs to jive with my Ezidebit credit card scan, and it needs to jive with my Xero. All that stuff to me, I'd always just look the other way, and now I'm in it deep,” she explains.
“I think I've grown a lot of grey matter in the last two months.”
In doing so, however, Becky has realised how much she was financially limiting the growth of the business.
“I was just looking at the income of the business, and I was outsourcing a lot of things that I could have been doing myself or should have been doing myself, but I was too lazy or too … just worried that I couldn't handle it,” she says.
As well as the financial side, Becky says she now has a better overview of the whole business operation, and feels more empowered to make changes for the better.
“It's really not that bad. Now that I've dived into the deep end and sucked it up and done it, I feel so proud of myself that I did it. I know every little section of my business. I can add something on our website. I can add something to someone's invoice. I didn't know any of that two months ago!”
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.
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