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Why bigger isn’t always better

Adam Zuchetti
Adam Zuchetti
11 November 2016 1 minute readShare
Great Dane looking down on a Labrador puppy

While plenty of SME owners clamour to grow in size and scale, the head of one household name company has told My Business that bigger isn't always better.

Speaking on the My Business Podcast, Kennards Hire CEO Angus Kennard says that getting too big can actually become detrimental for customers.

Forty years after Kennards Hire relocated from its original location in Bathurst, NSW to Sydney, Angus’ father and uncle decided to split the business into two distinct units: Kennards Hire and Kennards Storage.

“They couldn’t see how the next generation was going to work together, even though I’m very close with my cousins and we think it possibly could have worked, but at that time they couldn’t work that out, so they decided to split their interests,” Angus says.

“My uncle took the storage business and my dad took the hire [business].Great Dane looking down on a Labrador puppy

“Funnily enough … the cultures of both those businesses, even after all these years, 25 years later, are still quite similar.”

Angus explains that this separation enabled each business unit to grow as an individual entity, focused solely on its respective operations.

This strategy is being used again as the business grows past 160 stores across Australia and New Zealand.

“Sometimes the breadth of knowledge and capability becomes too wide. We actually now need to refocus, and so we’ve had [discussions] around what those businesses need, so a specialist concrete business, specialist lift and shift business, for example.

“By focusing on the customers and what they need, the offer can be quite different to a general hire store, and so it’s being able to meet their needs in a more tailored way.”

Hear more insights from Angus on the My Business Podcast now!

Why bigger isn’t always better
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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