Products and service are not the only aspects of your business open for innovation, with a Brisbane real estate agent demonstrating the power of innovative thinking around marketing to appeal to your target customers.
Cameron Crouch, principal at Ray White Sherwood, is tapping into millennials’ apparent penchant for smashed avo, by offering it free every weekend for a year at a local café if the said millennial buys a new townhouse.
According to Mr Crouch, it’s already paying dividends.
Charged with selling a unit block of six townhouse apartments in the blue-ribbon area, he’s already sold four.
Aged just 32 himself, Mr Crouch says he is “unashamedly” targeting millennials with his tongue-in-cheek marketing campaign.
“We know millennials love their avos on toast, so we don’t want them to forgo their lifestyle if they move to Sherwood,” Mr Crouch says.
“We have a great café culture here, so they can choose whichever local café in and around Sherwood they want for a free weekend breakfast once a week, every week on us for a year from when they move in.”
He said the offer stands for anyone whose names appear on the title sale, so it could be one, two or three people or even more.
“We were deliberately targeting young buyers, not older people, with this great development,” said Mr Crouch.
While somewhat cheeky, the campaign is set in a more cerebral framework as it thumbs its nose at Australian demographer Bernard Salt’s suggestion recently that young Aussies' love of smashed avocado on toast – at up to $22 a plate – should be sacrificed if they were serious about saving to buy a home.
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