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First-hand advice for would-be franchisors

Adam Zuchetti
Adam Zuchetti
28 June 2016 1 minute readShare
Franchise, business, SMEs, open for business,

Franchising may seem like something for the big end of town, but it is most often employed by SMEs as a means of rapidly yet cost-effectively scaling their business.

Over the more than quarter of a century helping Australia’s SMEs, My Business has spoken with many such businesses, including Oporto, Boost Juice, Ferguson Plarre Bakehouses, SumoSalad, Anytime Fitness and many others that have embraced the franchise model to take their business to the next level.

According to Mark Rusbatch, CEO of Mister Minit Australia, franchising not only aids to scale a business, but also ensures that the direct connection between business owner and customer is not lost.

Firstly, he says it is important to ensure that your business model and your products or services remain sustainable at scale.

“Sometimes I hear companies say, ‘Were a franchise business,’ as if franchising is a business in itself. Frankly, I take a different point of view. I think franchising is a means by which you deliver something. Its a little bit different how others see it, but Im very clear that the first thing that you need is you need to have a product or a service that someone wants,” says Mark.

“Theres got to be a sufficient demand that you can commercialise it. Youve actually got to have a business model whereby you can actually make money out of it.”

Read more: What you need to know about franchising

The second piece of advice Mark has for would-be franchisors is make sure that you can standardise it, to ensure the brand and service level you have worked hard to build can be carried across.

“People come to the franchisor and theres a good faith expectation that they are providing something that has proven that will add value. Youve got to have the systems and processes behind it,” he says.

Mark’s final piece of advice applies not just to franchising, but indeed to every business, regardless of size, industry or model.

“I personally feel very strongly on [this:] youve got to have an ethos of doing the right thing. Ultimately, youve got to act in good faith. Sometimes there can be that tension between the short-term and the long-term, but ultimately youve got to say, ‘Whats the right thing to do?’,” he says.

“I think if you focus on that, then you have a much higher chance that you will be successful. Youll just feel better about your life, anyway.”

Get first-hand insights on what it takes to take your business to a franchise model from Green Chilli Marketing founder Belinda Bow, or hear more words of wisdom from Mark on the My Business Podcast below:

First-hand advice for would-be franchisors
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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