With so many specialist retailers going to the wall in recent months, those that are left are adapting their offering to avoid facing the same fate.
Having found great success in the food courts of shopping centres nationally, fast food franchise SumoSalad is looking to alter its location focus in order to target other areas of high foot traffic.
As such, the company has opened its first store at Melbourne Airport, after finding success with the launch of a store at Sydney International Airport.
“Our customers have been telling us that there are other more suitable places for our stores, and the opening of the Virgin Terminal store is in line with our objective to grow our presence in transport hubs and in educational and entertainment precincts,” says Luke Baylis, SumoSalad’s co-founder and CEO.
Luke adds that SumoSalad is planning to roll out more stores at Caltex sites around Australia.
However, it is not just retail channels that SumoSalad is pursuing. Like many retail businesses of various industries, SumoSalad is also expanding into wholesale type services.
Speaking on the My Business Podcast earlier this year, Luke explained that SumoSalad established a partnership with airline Jetstar, enabling it to reach new consumers beyond the traditional storefront.
“We don’t look at our expansion as in growing five stores or 10 stores. We’re looking at ... it’s a very omni-channel strategy. It’s a very purpose-led strategy,” Luke said at the time.
“Our whole approach at the moment is to select great partners who can enable us to fulfil our purpose by getting more healthy food into people’s hands, [educate] the market on the importance of nutritional eating.”
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.