Winners of last year’s Optus My Business Awards reveal the benefits they have enjoyed from being recognised as the cream of the crop in their respective industries.
Many business owners feel so caught up in their day-to-day operations that recognising the efforts of their teams – as well as their own hard work – often fall by the wayside.
Not a wise thing to do, suggest some of the 2016 winners.
“Running a small business and a start-up, I think you get stuck in the day-to-day routine, and it’s good to do something that pushes you out a bit more into the wider business community,” says Daniel Barnett of Work[etc].
“It’s really exciting to be so tapped into the SME community,” adds Claudette Yazbek of LegalVision.
“[Winning this award] encourages us to be better as well.”
In addition to the chance to congratulate your employees on a job well done, previous winners say that winning industry awards is a great means of promoting your business and your credibility as a top performer in your field.
“We wanted to increase our public profile … we work across Australia but we’re not that well-known, so we decided we needed to enter this sort of competition to get our name out there,” says Jeff Cannan of Cold Logic.
It is a sentiment many award-businesses share.
“We were in a building phase the last few years, and it’s really about coming out and saying ‘this is what we’re achieving, this is what we’re doing’, so we jumped at the opportunity [to enter],” says Fraser Jack of Myonlineadvisers.
“Stand out and let the world know what [you] do.”
Meanwhile, Rowan Gaze of FG Advisory says the credibility boost of winning a prestigious award is unparalleled.
“It’s a good opportunity to be represented by our peers, by judges, to have a strong face in the rest of the industry,” he says.
“It’s also a good chance to see the other contestants and how other people are operating.”
For those who feel they simply don’t have the time to lodge a submission, Emma Lovell of CoziGo has this to say:
“I got nominated – I actually got an email saying ‘You’ve been nominated’ four days before deadline, right when I was in the middle of a rebrand, and I was like ‘Oh, I don’t have time for this’. But who wants to give up an opportunity [like this]?!”
Submissions are now open for the 2017 Optus My Business Awards – but hurry, the deadline is fast-approaching! Click here to submit your entry by Friday, 25 August 2017.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.