Many business owners feel so caught up in their day-to-day operations that recognising the efforts of their teams – as well as their own hard work – often fall by the wayside.
Not a wise thing to do, suggest some of the 2016 winners.
“Running a small business and a start-up, I think you get stuck in the day-to-day routine, and it’s good to do something that pushes you out a bit more into the wider business community,” says Daniel Barnett of Work[etc].
“It’s really exciting to be so tapped into the SME community,” adds Claudette Yazbek of LegalVision.
“[Winning this award] encourages us to be better as well.”
In addition to the chance to congratulate your employees on a job well done, previous winners say that winning industry awards is a great means of promoting your business and your credibility as a top performer in your field.
“We wanted to increase our public profile … we work across Australia but we’re not that well-known, so we decided we needed to enter this sort of competition to get our name out there,” says Jeff Cannan of Cold Logic.
It is a sentiment many award-businesses share.
“We were in a building phase the last few years, and it’s really about coming out and saying ‘this is what we’re achieving, this is what we’re doing’, so we jumped at the opportunity [to enter],” says Fraser Jack of Myonlineadvisers.
“Stand out and let the world know what [you] do.”
Meanwhile, Rowan Gaze of FG Advisory says the credibility boost of winning a prestigious award is unparalleled.
“It’s a good opportunity to be represented by our peers, by judges, to have a strong face in the rest of the industry,” he says.
“It’s also a good chance to see the other contestants and how other people are operating.”
For those who feel they simply don’t have the time to lodge a submission, Emma Lovell of CoziGo has this to say:
“I got nominated – I actually got an email saying ‘You’ve been nominated’ four days before deadline, right when I was in the middle of a rebrand, and I was like ‘Oh, I don’t have time for this’. But who wants to give up an opportunity [like this]?!”
Submissions are now open for the 2017 Optus My Business Awards – but hurry, the deadline is fast-approaching! Click here to submit your entry by Friday, 25 August 2017.