“I actually heard on a Tim Ferris podcast, he had the 10 commandments for any start-up business, and one of the commandments was ‘hire someone that you would work for’,” reveals Lachy Rowston, co-founder of CrossFit Creature gyms and The Mind Muscle Project podcast.
“So, keeping that in mind, I always make sure that I’m thinking about that when I’m hiring someone, and just when that staff member is progressing, would I work for you? Are you exciting? Are you better than me at certain things?
“If they tick all the boxes, like, I just know we’re going to have the best gym, and that’s how we differentiate ourselves.”
According to Lachy, having people working for you who far exceed your own abilities allows you to not only focus on running the business itself, but also ensures that your customers are getting the best possible experience.
“We almost arrogantly decided that we would just advertise ourselves as the best gym. And fortunately, we had some coaches that were very, very high-level, and so naturally from the beginning, we did have expert coaches,” says Lachy.
“At the end of the day, what we’re selling is not equipment, and, you know, a roof over people’s heads: we’re selling coaching; that’s what it is. We’re coaching people in how to give themselves a better physical and mental state, essentially.
“So, what I realised is, if we can have the best coaches, it’s really easy to say, ‘Okay, we’re the best gym’, because you are going to come in, you’re going to get the best product. So, over time we’ve just made sure that we hire the best people that we can, people that are better than us at coaching.”
The results of this approach, Lachy says, speak for themselves.
“People come in, they go, ‘Oh wow, I didn’t know you could get coached like this! I didn’t know I was doing this small thing wrong’.”
Hear more great insights from Lachy and business partner Raph Freedman on growing a sustainable business and coming back from the brink of financial failure on the My Business Podcast below: