A new technology platform is demonstrating the rapidly shortening window that businesses have to make a good first impression on prospective customers.
In much the same way that dating apps like Tinder have taken speed dating to a whole new level, technology is transforming the way consumers look for businesses – and that first impression has never been more elusive.
My Business’s sister publication REB recently reported on a new Tinder-style app for the real estate market, allowing consumers to browse local agents with the swipe of a finger.
“Vendors don’t want the hard sell or to have to be at home for people trawling around their homes or door-knocking at all hours,” said Bricks + Agent co-founder Jon Stul.
Mr Stul noted that as well as swiping through a list of agents within a given area, the technology enables users to message and call agents anonymously to ask questions and familiarise themselves with agents before taking the next step.
However, such evolution of business and service listings demonstrates how small the window to create that all-important first impression has become for SME owners, given that a photo or headline can be the difference between a consumer investigating more or deleting them from memory.
Marketer Cathy Berman of MOO has this advice for all business owners to ensure the first impression they create with prospective new customers is the best it can be.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.