A local business accustomed to selling through Amazon has claimed the platform allows SMEs to effectively pass stockpiling costs onto the retail giant.
Brothers James and Tristan Swanwick, founders of Swanwick Sleep, have been using Amazon to sell throughout North America and Europe since 2015.
The makers of Swannies blue light blocking glasses have made more than US$1.5 million in sales on Amazon alone – three-quarters of the company’s total revenue to date.
“In America and Europe, you can send your products to Amazon’s warehouses and they will store them and then ship it to the customers when it’s sold,” Tristan Swanwick said.
“Up until now that hasn’t been available in Australia and it’s always been really frustrating that we can cater for customers in Los Angeles or New York City better than someone in Brisbane or Sydney.”
Mr Swanwick said not being burdened with the costs of product storage has been a major windfall for their business.
“Amazon provides a platform to build a business from scratch with little more than a great idea,” he said.
“We went from zero to $1.5 million in less than two years and there’s no reason why other entrepreneurial Aussies can’t do the same thing.”