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Kogan.com’s 38% profit growth shows strength of e-commerce

Adam Zuchetti
Adam Zuchetti
23 October 2017 1 minute readShare

While overall retail spending may be sluggish, the hefty profit and revenue growth at online retailer Kogan.com has demonstrated the current strength in e-commerce sales.

The ASX-listed company issued a quarterly cash flow statement and trading update, which outlined impressive earnings growth of 37.7 per cent, built largely from a 35.9 per cent surge in revenue.

Its gross margins also ticked upwards to 18.2 per cent for the first quarter of the 2018 financial year, up from 17.9 per cent in the same quarter last year.

Kogan.com is also expecting a strong Christmas trading period, with inventories since the end of June this year rising by $12.8 million.

“We are pleased to deliver a trading update that demonstrates ongoing strong year-on-year growth in revenue and profitability,” the company’s founder and CEO Ruslan Kogan said.

“Our new verticals continue to shine and attract customers … Kogan Mobile had impressive growth this quarter and, in October, celebrated its second birthday with an exceptionally popular promotion. Also, Kogan Insurance is off to a promising start after launching in August”.

However, with global retail giant Amazon due to announce an Australian launch date any day, it remains to be seen whether Kogan.com can sustain this impressive growth with a new rival competing for a slice of the pie.

On the flip side, though, strategies of both players in driving further growth in online sales may help boost the volume of online sales, in a ‘rising tide lifts all boats’ scenario for smaller businesses.


Kogan.com’s 38% profit growth shows strength of e-commerce
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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