Even the disruptors are open to disruption, with a global ride-sharing platform expanding its footprint in Australia in a direct challenge to Uber’s dominance.
Ola, founded in India and headquartered in Bangalore, announced that it has opened its platform for use in Melbourne, following its Australian launch in Perth on 22 February this year and expansion into Sydney on 12 March. The business operates in 110 cities globally.
“We've been humbled by the response from customers and driver-partners alike in Perth and Sydney, and are incredibly excited about launching Ola in Melbourne,” said Ola’s vice president and head of international, Chandra Nath.
“We hope customers and driver-partners continue to share their feedback to help us improve our service, as we continue on our journey to provide Australia with the best rideshare experience possible.”
Ola claims to have more than 15,000 registrations from would-be drivers across Australia.
The company is actively planning a further rollout into other Australian cities in the near future, including Adelaide, Darwin, Hobart, Brisbane and the Gold Coast.
Uber made waves as the first prominent ride-sharing platform to enter the Australian market, shaking up the taxi industry and offering consumers and businesses more choice in their everyday travel arrangements.
However the American giant has faced controversy recent months following several scandals, including a major cyber attack, which have arguably damaged its brand power and opened the door for competitors like Ola.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.