A boutique accounting firm has taken the step of diversifying its client services offering, having noticed a void in the expertise available to business leaders in matters other than finance.
Adelaide-based accounting and financial services firm Perks announced the move to launch its new subsidiary, Perks People Solutions (PPS), in response to “growing demand from existing clients and the broader business community, for quality HR advice and services.”
“Our aim is to support South Australian businesses to attract, retain and develop the best people. This fits well with Perks’ offering which is to provide clients with integrated financial and business services, all under one roof,” said Perks managing director Mark Roderick.
According to the company, PPS is the result of a joint venture between its own people and culture division and local recruitment agency Axia People.
“The Perks people and culture division began six years ago with a HR focus and some recruitment services but was looking to expand the recruitment offering. Axia People were a like-minded company with similar values and a focus on recruitment and HR,” said PPS director Cecilia White.
The announcement is just the latest evidence of the transformation of accountants as a financial service provider to an overall business services adviser, in a bid to leverage their in-depth knowledge of clients’ businesses to add value and deliver better overall results.
Such a set-up also helps to explain why an increasing number of business owners want accountants to abandon time-based billing.
Perks is also an example of how diversified revenue opportunities can be a lucrative income stream, just as Australia’s airports have demonstrated with car parking fees.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.