In a statement, Amazon said that the launch of a new “Pantry Food and Drinks” category will see the marketplace grow its range to “more than 80 million products”.
“Customers can now shop from local favourites such as Arnott’s, Milo, Uncle Tobys, Masterfoods, T2, Carman’s and Sanitarium, as well as international favourites such as Oreo, Powerade and M&Ms,” it said.
Amazon’s Australian head, Rocco Braeuniger, said the move was aimed at “bringing greater convenience to customers, underscored by everyday brilliant value and fast delivery”.
The company is hoping that its Prime service, which it said offers “nearly 90 per cent of Australians… access to free two business day delivery” on eligible items, will help to lure customers away from the supermarket giants.
Amazon also said that customers not signed up to its Prime service will receive free delivery on orders over $49.
That compares with the existing delivery services of Woolworths, where charges are imposed on orders below $300. Meanwhile, German giant Aldi, which does not currently offer a delivery service, has led individuals to advertise Aldi deliveries through sites such as Airtasker.
The Coles website was temporarily unavailable when My Business sought access to its delivery charges.
Amazon, which has grown to become one of the world’s largest companies by market value, launched in Australia in early December last year.
At the time, the launch was labelled “a major flop”, but the retailer has since expanded its service offering in a bid to woo customers and sellers alike.
In addition to the Prime delivery offering and progressively expanding its product offering, Amazon launched a fulfilment centre in February and opened a second distribution centre in May to increase its stock holding.