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90% of Aussies choose local products first

Adam Zuchetti
Adam Zuchetti
01 February 2019 1 minute readShare
Australian Made logo on a packet of Strawberry Jelly crystals

The cost of making goods locally can be offputting for many businesses, but those willing to do so may reap the rewards, with consumers increasingly hunting for Australian-made goods, research has found.

Roy Morgan found that nine in 10 Aussie shoppers aged 14 plus are more likely to buy Australian-made products than ones made offshore.

Failing that, consumers will opt for goods coming from Australia’s major trading partners, with New Zealand and the UK the most popular offshore manufacturers, followed by the US, Germany and Japan.

Shoppers are finding favour with products originating in Canada, which saw the largest increase in demand, rising by 9 percentage points between 2014 and 2018.

Of the 12 most popular countries or origin for Aussie shoppers, China was the only one to see a decline in demand over the period, falling one percentage point.

The full list is below.

“Australian-made products are increasingly preferred by Aussies when they’re out shopping. 90 per cent of Australians are more likely to buy a product that is ‘made in Australia’, up from a very high 88 per cent four years ago,” Roy Morgan CEO Michele Levine, said.

“Although these figures are very high across all age groups, it is those in Generation X (92 per cent) and Baby Boomers (91 per cent) who are even more likely to prefer Australian-made products than other generations.”

Chief executive of the Australia Made Campaign, Ben Lazzaro, said the research “highlights the importance that Australian’s place on ‘buying local’.”

“There is an increasing demand for authentic Aussie products produced in our clean, green environment and manufactured to our high standards,” he said.

Specifically on Chinese-made goods, Roy Morgan’s Ms Levine said Australians said they were less likely to by from any of the major product categories (food, wine, motor vehicles, sporting goods, electrical and clothes), but that Chinese-made Huawei and Oppo mobile handsets are among the fastest growing handsets in Australia.

“This sentiment is [also] not reflected uniformly though, with Chinese-born Australians almost twice as likely to say they would buy Chinese-made goods as the average Australian,” she said.

How likely Australian consumers are to buy a product depending on its country of origin

(Figures in brackets show the percentage point change since the last survey was conducted in 2014).

  • Australia – 90 per cent (up 2 per cent)
  • New Zealand – 60 per cent (up 7 per cent)
  • UK – 60 per cent (up 5 per)
  • US – 59 per cent (up 3 per cent)
  • Germany – 55 per cent (up 7 per cent)
  • Japan – 55 per cent (up 6 per cent)
  • Canada – 54 per cent (up 9 per cent)
  • Italy – 47 per cent (up 6 per cent)
  • Sweden – 46 per cent (up 7 per cent)
  • France – 42 per cent (up 3 per cent)
  • China – 34 per cent (down 1 per cent)
  • Korea – 33 per cent (up 4 per cent)

Source: Roy Morgan

90% of Aussies choose local products first
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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