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Competition heats up in food delivery war

Adam Zuchetti
Adam Zuchetti
18 March 2019 1 minute readShare

Competition in the food delivery sector has ramped up markedly in recent times, with the merger of two operators this month and another reportedly collapsing.

Consolidation within the corporate catering sector has seen Order-In announce its takeover of major competitor Clover3.

Order-In, which launched in Sydney in 2000 and now operates across six state capitals as well as in Newcastle and the Gold Coast, made the announcement earlier this month.

The company is itself owned by B2B Food Group, which acquired Order-In last year.

According to Order-In, the acquisition of Clover3 will grow its customer base by around 1,000 and add a further 15 per cent growth onto current projections.

It already had around 9,000 customers in Australia prior to the takeover, and achieved sales growth approaching 40 per cent in 2018.

The purchase price was not disclosed.

FivePointFour goes under: Reports

Meanwhile, consumer food delivery company FivePointFour (also known as 5.4) has collapsed, according to media reports.

The ABC has reported that FivePointFour, which specialises in low-carbohydrate meals, had emailed customers last Wednesday (13 March) stating that future orders would not be delivered.

According to the report, customers were left in the lurch by the last-minute announcement, with some expecting deliveries to have been made that day.

Sydney-based insolvency practice Farnsworth Shepard has been appointed as administrator for FivePointFour Holdings Pty Ltd, which lodged a notice of appointment of an administrator or controller with ASIC on Friday (14 March).

Both FivePointFour and Farnsworth Shepard have been approached for comment.

According to the LinkedIn profile of its founder, Beni Doolan, FivePointFour was established in 2013 and went on to win a number of small business awards between 2015 and 2017.

The company’s website remained live at the time of publishing, with no visible notice as to its current trading halt. Its Facebook and Instagram accounts have been removed.

Competition heats up in food delivery war
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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