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Bunnings, Officeworks expand their reach

Adam Zuchetti
Adam Zuchetti
21 March 2019 1 minute readShare
Bunnings and Officeworks

ASX-listed Wesfarmers has this month revealed a shake-up in the offerings of two of its most prominent retail brands, Officeworks and Bunnings.

In an investor presentation released on Wednesday, Bunnings announced that it will roll out a “Click & Collect” service, as part of an expansion of its online offering.

The retailer said in a briefing report that it wants to give customers more convenience and choice, as part of a focus on “complementing strong in-store experience”.

It said that the new service “builds on customers’ desire for information and inspiration”.

Bunnings noted that its website generates around 15 million sessions per month, making it the “fourth most visited shopping and classifieds website in Australia”.

The online play, it said, would allow the retailer to “create an integrated and seamless commerce platform” to build on its store footprint, long-standing supplier relationships and existing customer base.

According to the presentation, Click & Collect was trialled at its Craigieburn store in December last year, and will be expanded across its Tasmanian stores in the near future.

A “fully transactional website” will be launched within 18 months, it said.

Bunnings also noted that it trialled an eBay pop-up store in January this year.

Officeworks acquires Geeks2U

Meanwhile, office supplies retailer Officeworks has branched out into services with the little-publicised acquisition of Geeks2U earlier this month for an undisclosed sum.

The acquisition was announced on 1 March, in what Officeworks managing director Sarah Hunt said was part of its strategy to “expand our offer to better meet customers’ needs and complement the existing products and services we sell”.

“Geeks2U is an established business, renowned for its great customer service, which we think is the perfect complement to what Officeworks is all about — providing great service to our customers to help them make bigger things happen in their lives,” Ms Hunt said in a statement to the ASX.

“The services provided by Geeks2U go hand-in-hand with our existing range of technology products and will help to solve our customers’ home office or business problems so they remain connected. Working together, we will offer customers a more complete solution for all their technology needs.”

Geeks2U was founded in late 2005 by David and Michael Hancock, offering business and home-based IT and computer repair services.

“We’re thrilled to be working with Officeworks, who will be able to provide the support and scale of a successful national business that’s been around for 25 years,” its general manager, David Hancock, said.

“While we’ll become part of Officeworks’ services offer, we’ll continue to provide our services to all customers, no matter where they purchase their IT equipment.”

Bunnings, Officeworks expand their reach
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Adam Zuchetti
Adam Zuchetti

Adam Zuchetti is the former editor of MyBusiness and a senior freelance media professional, specialising in the fields of business, personal finance and property. In 2020, he also embarked on his own business journey – inspired in part by the entrepreneurs and founders he had met through his journalistic work – with the launch of customised pet gifting and subscription service Paws N’ All.

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