Online retail marketplace Amazon is looking to flex its muscle in the Australian marketplace, unveiling that its 48-hour worldwide sale will have a “first-time ever” addition for local customers.
Amazon said in a statement that it will host “the world’s longest Prime Day event” at one minute past midnight (AEST) on Monday, 15 July.
The sale, it said, will run for 48 hours worldwide, but Australian shoppers will be given an extra 17 hours to access deals being offered in the US. It will be available to Amazon Prime customers.
“With local deals live all day on 15 and 16 July, and great deals from the US through Global Store available with free delivery until 5pm on the 17 July, Aussies will be able to shop Prime Day deals first and will have access to the longest Prime Day event in the world,” the retailer said.
“Prime members in Australia will join customers in the US, UK, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria and United Arab Emirates in shopping Amazon’s best days of deals for the year.”
It added: “Prime members will also enjoy free expedited international shipping with no minimum order threshold for all Prime eligible products through the Global Store during Prime Day.”
Amazon’s Australian country manager, Rocco Braeuniger, said that Australians will not only be given the longest period to shop under the sale of any country worldwide, but will also be the first to access discounted items.
According to the marketplace giant, sales surpassed $US1.5 billion at the same global sale it held last year.
Amazon quoted Queensland-based bathroom and kitchenware retailer Astivita as stating that last year’s sale delivered the company record sales volumes.
“Prime Day last year was our biggest single day of online sales ever and it was mainly down to one product, a monitor,” its CEO, Joseph Mizikovsky, said.
“We are excited to be taking part again this year and we will be discounting that same product at an even lower price, alongside a number of bathroom products. We hope that customers will snap up the chance to shop our products at brilliant discounts, making this Prime Day even bigger than last year for us.”
In October, Amazon announced plans to expand into the groceries market, in direct competition with the major supermarkets.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.