Ahead of the busy Christmas season, Amazon Australia has entered a partnership with Starlight Children’s Foundation, with donated toys being delivered by entertainer Johnny Ruffo.
As part of the partnership, Amazon revealed that it will donate $40,000 worth of toys, games and craft supplies to the foundation, to be distributed to sick children in Australian hospitals.
The children will be appointed “Amazon Playmakers” in reviewing the toys, with hopes that the initiative will bring joy and fun “at a time when [they] need it most”.
Donated toys and goodies will come from Amazon’s top 100 holiday toy list. Among them are LEGO sets, Disney Frozen merchandise and Barbie sets.
In addition to the donated toys, Amazon has committed to donating a further $5 per toy to the charity, from sales of toys on the Amazon Playmakers catalogue that are made during this year’s Black Friday and Cyber Monday sales, which take place from 29 November to 2 December.
My Business was told that collectively, Amazon has committed to a donation worth a minimum of $50,000.
Randwick Children’s Hospital in Sydney was the first to receive toys, which were delivered by Australian singer and Home and Away actor Mr Ruffo (pictured, with one of the children undergoing treatment at the hospital) on Tuesday (29 October).
Mr Ruffo, who rose to fame after appearing on The X Factor Australia in 2011 before being diagnosed with brain cancer in 2017, is signed on as the program’s ambassador. He has since been given a clean bill of health.
“As someone who knows the ups and downs of being in and out of hospital, I’m honoured to join in on this initiative and highlight the amazing work that the Starlight Children’s Foundation does,” Mr Ruffo said.
“It’s an awesome selection of toys for kids of all ages and I can’t wait to see some of their favourites included in the catalogue and soon under trees across the country.”
Other hospitals set to receive deliveries of toys this week under the initiative are:
- Royal Children’s Hospital in Victoria
- Queensland Children’s Hospital
- Perth Children’s Hospital in Western Australia
- Women’s and Children’s Hospital in South Australia
- Royal Darwin Hospital in the Northern Territory
“The work Starlight does across Australia is only made possible through community support, so we’re thrilled to be working with Amazon Australia for the holidays,” the foundation’s CEO, Louise Baxter, said.
“For Starlight to be able to give the opportunity to play with the season’s top toys and be given the official title of ‘Playmaker’ will add something very special to the festive season for these sick kids at a time when they need it most.”
Amazon Australia country manager Matt Furlong said the retailer is “incredibly proud” to be supporting the iconic kids’ charity.
“We hope that the opportunity to become an official toy tester helps brighten the holidays for these children, and we look forward to hearing their expert opinions,” Mr Furlong said.
Adam Zuchetti is the editor of My Business, and has steered the publication’s editorial direction since early 2016.