The service, called Coles Delivery Plus, will charge customers a flat monthly fee for home deliveries, with an unlimited number of deliveries.
There will also be two types of subscription to cater to different budgets and customer needs. A $19 per month will cater for deliveries on any day of the week, while a $14 per month “mid-week saver” subscription will restrict deliveries to Tuesdays, Wednesdays and Thursdays.
A spokesperson confirmed to My Business that “Delivery Plus covers any window we offer on public holidays at no extra cost”.
Same-day deliveries will also be covered under the subscription service.
Conditions on these deliveries include a minimum transaction spend of $100, and deliveries will depend on the availability of slots on the chosen day. Customers using the service won't be able to set recurring deliveries, although the service will display a “bought before” function.
Shoppers are being offered their first month free on signing up to the new service, which the retailer’s online general manager, Karen Donaldson, said could deliver substantial cost savings for regular users of the service.
“On average, the cost of a Coles Home Delivery window is $10, depending on location, time of day and length of delivery window chosen,” Ms Donaldson said.
“Delivery Plus will allow customers who regularly shop online to save hundreds of dollars a year and help them manage their family budget by knowing exactly how much they will pay on Coles Online delivery each month.”
Earlier this year, Coles unveiled a multimillion-dollar agreement with British online supermarket Ocado as part of its push into the e-commerce and home delivery market, with plans for two automated fulfilment centres in Australia.
At the time, Coles said that each facility, once online, would allow it to deliver sales capacity of up to $750 million.
The deliveries space has hotted up in recent times, with fuel retailer BP launching a new delivery service of food and convenience items in July this year, in partnerships with Uber Eats.