New research released by the Australian Made Campaign shows consumer sentiment has skyrocketed to support local products to the tune of 94 per cent.
The Australian Small Business and Family Enterprise Ombudsman, Bruce Billson, said it’s great news to see such a wave of support for Australian Made products, which in turn helps our small and family enterprises to flourish.
“While small businesses have faced more than their fair share of challenges in the past 12 months, the consumer-led rush for Australian-made products has been greatly welcomed,” Mr Billson said.
The first-ever Australian Made Week got underway this week (24 to 28 May) and is a timely reminder to shoppers to keep up the trend.
“Roy Morgan research estimates if every household spent an extra $10 per week on Australian Made products, an additional $5 billion would be generated in our economy over the year, creating 11,000 new jobs,” Mr Billson said.
Australia Made chief executive Ben Lazzaro said Australian Made Week is to celebrate and support local makers and growers, and we should all get on board whenever we can.
“It’s an opportunity to focus on the benefits of buying local and highlight that when you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain,” Mr Lazzaro said.
“Even making a small change in your weekly shopping can create a huge difference for local businesses.”
One such businesses is Great Wrap, a company that produces the world’s first compostable plastic wrap from potato waste.
Co-founder Julia Kay said it is one of the 86,000 Australian small businesses manufacturing here, with help from their loyal customer base.
She explained that the small business has employed 16 staff members to work at their solar-powered factory on the Mornington Peninsula since launching last year.
“Our customers really wanted us to start making Great Wrap here and we had a successful pre-order campaign that allowed us to do that,” Ms Kay said.
“Customers love that Great Wrap is Australian made now and we’re proud we can create local jobs, too!
“When you choose to buy products from small businesses, it means you are helping to build your own community and create job security within them.”
Australian Made wants all consumers to get involved in Australian Made Week by:
- Looking for and purchasing products with the green and gold Australian Made, Australian Grown logo.
- Spreading the word about Australian Made Week! Share a picture of your Aussie Made purchases on Facebook, Instagram and Twitter and use the hashtags #AustralianMade and #AustralianMadeWeek.
- Download the dedicated Australian Made Week content and show your support for Australian manufacturers on your social accounts. Remember to tag the Australian Made Campaign @australianmadecampaign so your posts can be shared.
- Considering the flow-on effects of your purchasing decisions. When you buy Australian Made and Australian Grown products, you are helping to support local businesses and communities across Australia.
- Encouraging your friends and family to get involved in Australian Made Week and spreading the word on the importance of buying Aussie!