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Top 10 Social Media Management Apps For Australian Businesses in 2020

G Squared
25 June 2020 6 minute readShare

Promoted by G Squared

Social media is a powerful tool that drives the lifestyle and businesses of many Sydneysiders. It has evolved from a sharing platform into an online channel for growing your business, driving traffic to your website, and keeping your audience in the loop.

Furthermore, social media management apps are software that allows you to monitor your social media presence and activity in a single user interface. From scheduling brand updates, producing reports, and connecting with your audience, a social media management app is there to simplify every aspect of handling your social media channel.

G Squared, a leading web design and digital performance agency in Sydney has put together 10 of the top social media management apps for your business to consider in 2020.

1. TweetDeck

TweetDeck is a well-known social media management app used for Twitter. It was primarily available for other social platforms, but Twitter’s acquisition made it exclusive for the platform. That said, it is a powerful tool for managing your Twitter account.

Other than that, TweetDeck is free and is capable of managing multiple accounts, tracking hashtags, reply to multiple users and view your feed in real-time. Users can also organise tweets and activities in individual columns so you can monitor everything in one screen.

Keep in mind that TweetDeck is designed for the desktop web only.


  • You don’t have to create a new account.
  • Exceptionally robust for a free app


  • Has a limited user-interface
  • You cannot create separate user groups
  • May take time and patience to set up 


2. Hootsuite

When it comes to managing multiple social media platforms, Hootsuite is arguably the most popular application. It offers a vast array of settings and dynamic features for effective social media management.

Using Hootsuite, you can manage and post to popular social media, including Facebook, Twitter, LinkedIn, and others. Besides, it has a customised analytics system that enables you to monitor particular keywords and schedule posts and updates on demand. 

What’s more, is that you can do all of those for free. But for superior and more comprehensive management experience, the app also offers pro and enterprise plans.


  • Extensive analytic tools for social media management and marketing
  • Reliable in identifying brand influencers


  • Other features are only available in paid plans
  • Managing content across multiple platforms can be cumbersome



Third in our list is IFTTT, which stands for If This, Then That. This social media management app lets you create customisable automated actions called applets or “recipes”. These applets help you speed up the management process, so you don’t have to do everything manually.

For instance, if you want to save your future Instagram photos to a public Dropbox folder using your account, you can make a recipe/applet with IFTTT which does the job for you. Besides, there are a lot of existing applets to choose from.

There's no limit to the number of recipes you can build, and it works with almost any popular social website. What’s more, is that it’s free, but you can opt for paid plans like Developer, Team, and Business plans if you desire for more productivity and premium analytics.


  • Compatible with iOS and Android
  • You can build as many applets as you can
  • Works with any popular social media website
  • You can connect it with many apps, services, and smart devices


  • Automatically adds hashtags to your posts
  • More preferable for personal than professional use


4. Buffer

Buffer is a helpful social media management app in planning out scheduled posts to optimise your social updates. Just like IFTTT and HootSuite, you can use it with Facebook, Instagram, Twitter, and other social media platforms like Pinterest and LinkedIn.

What puts Buffer above its competitors is its simple and intuitive dashboard. Using both the mobile app and web browser extension, you can easily add web page links and attachments to your Buffer schedule. Moreover, you can upgrade your free account for extended management privileges and manage more social media accounts.


  • Flexible pricing plans
  • Integrates with news gathering tools like Feedly


  • Free version doesn’t support Pinterest or LinkedIn
  • Content feed misses a search feature


5. SocialOomph

SocialOomph is yet another promising app for social media management. Using this app, you can manage your Twitter account for free, or purchase upgrades for other social channels such as Pinterest, LinkedIn, Tumblr, RSS feeds and more.

Besides, with a free account, you can schedule tweets and updates, track specific keywords, promote your eCommerce page, shorten site URLs, and have access to other features completely free of charge.

While a free account is packed with lots of productive features, purchasing a premium account will give you more function, including follow-backs, automated direct messages, identifying brand influencers, and more. Also, take note that SocialOomph bills premium members every two weeks instead of monthly. 


  • Automated content re-post on a repetitive basis
  • Thorough and comprehensive help documentation


  • Only works on web browsers
  • The user-interface can be clunky


6. SocialFlow

For eCommerce entrepreneurs who like measuring in-depth analytics for decision-making, SocialFlow is the way to go. This app has the tools to let you publish during peak hours where users are most active as well as launch goal-oriented advertisement campaigns, among other features.

Moreover, SocialFlow allows users to request a demo before you can sign up. But using SocialFlow, you can make sense of your social activity and push through with your next social media marketing campaigns. This app is ideal for big names that have a vast audience reach and a lot of events and online engagement.


  • Displays trending posts in real-time
  • Analytics use predictive scoring to evaluate how content might perform


  • Automation features may be improved
  • Switching between social accounts may seem confusing as intended


7. Spredfast

Just like SocialFlow, Spredfast is another data-driven social management app that excels at data feature integration. Spredfast gathers data from all kinds of social platforms and presents them in formatted graphs so that you can manage your content and benchmark campaigns as opposed to other strategies.

Furthermore, Spredfast is an excellent app for managing a growing blog and large businesses seeking for effective social media promotion. Besides, you have to apply for a demo before you can start using it.


  • Excellent customer service
  • Ideal for teams working on social media campaigns


  • You cannot save settings preferences
  • Posting content on Twitter is often delayed by a few minutes


8. Sprout Social

Another social media management app for dedicated digital marketers is Sprout Social. Aside from publishing across multiple social platforms, you can use this app to provide first-class customer service via social media as well as promote online engagement opportunities.

You can start using Sprout Social with a free trial, but after exceeding the specified period, you’ll have to pay $60 monthly to continue using its advanced social media management features.

Additionally, its enterprise and agency solutions are ideal for a bespoke social media marketing that is also entirely scalable.


  • You can view notifications and messages in one feed
  • Push notifications are available in the mobile app


  • Analytics is unavailable in the mobile app
  • Plans can be costly


9. Tailwind

Tailwind is a social management app that focuses on visual social content, particularly Instagram and Pinterest. Some advanced features it has on Pinterest is implementing scheduled posts, using insights to identify trends, launch promotions, track your brand metrics, analytics, and reporting.

Aside from that, you can also use its Instagram “listening” feature as well as other features like scheduled posts, hashtags and audience monitoring, user-generated content management, and access to analytics and reporting. Paid plans are also available for bloggers and website owners alike, including big brands, agencies, and enterprises.


  • Includes web browser extensions for Chrome, Firefox, and Safari
  • Contains suggestions in improving your Pinterest page


  • No mobile support
  • Not useful for posting on Facebook and Twitter


10. Everypost

Everypost is a helpful social media management application for visual content on your social web. This app allows users to share multimedia content across platforms like Facebook, Twitter, Pinterest, Tumblr, and LinkedIn.

Moreover, you can schedule customised posts, collaborate with other team members, and have access to your social analytics. With a free account, you can get the basic features with constraints ‒ but Everypost has four premium plans that are suited for light and extensive social marketing strategies.


  • Set specific permissions for every user
  • Flexible pricing plans


  • Inconsistently sluggish
  • Limited compatibility with Instagram


Venturing on social media is an essential milestone for growing your brand online. That’s why you need to have a means of tracking your metrics for prompt and relevant decision-making.

The social media management apps we’ve discussed are a foundational stepping stone into getting your social media in check. For an in-depth digital marketing strategy, please consult with a digital expert at G Squared.

G Squared is an award winning full-service digital agency with offices in Sydney and Brisbane. We specialise in Web Design & Development, Social Media Monitoring, Performance Marketing, and Property Marketing. We combine creativity with technology to deliver unique digital and content experiences. Get in touch with us today and brief us on your upcoming digital project.

Top 10 Social Media Management Apps For Australian Businesses in 2020
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