There are no be-all-end-all steps in designing a useful business site. Every website has unique messages, layout, and content. However, all webpages share the same purpose — to attract buyers and build trust in your brand.
Before creating your site, it’s best to acknowledge who your customers will be, and what they want to know when visiting your webpage. If you’re running a local shop, then your consumers may just need directions, know about your product prices, or get your contact information.
Moreover, if you’re a local service provider, then your visitors might be more interested in scheduling an appointment or reading service testimonials from satisfied consumers.
Whether you like it or not, the adoption of digital makes having a website mandatory for brands seeking additional growth. If you have an existing site or is planning to build one, this guide will help you know more about what it takes to have a remarkable web design.
What Makes a Great Website?
Unlike with other sites, a robust website design emphasises on your content while maintaining aesthetics. More than conveying your message, the elements of a great business site have far more to do with converting your visitors into paying customers than anything else.
Moreover, every niche has a unique target audience, and you want to evaluate what web design is compatible with your brand. With that, you have to outline the things your customers most likely want when they visit your site. That includes organising and presenting your content in a way that bulbs trust and confidence for your visitors.
Features of a Great Website
Whether you’re developing a new website or revamping an existing one, you should focus on what your customers will most likely see. Besides, branding is crucial for every brand — and a great website needs to reinforce it consistently.
Your Website Should Reflect Your Branding
More than appealing yet straightforward designs, you also need to match your website’s design to your existing branding. A page that uses a different colour palette may leave people confused and lose trust over your eCommerce site.
Additionally, an outdated and static design leaves a poor impression on your page. If your website isn’t keeping up, your customers will think that you are too. As one of the primary principles of excellent web design, you need to keep your layout fluid and up-to-date with your brand’s standards.
Build Your Site for Scalability
An excellent business site isn’t one that’s great today, but one that can expand as your business grows.
Furthermore, what makes eCommerce sites and business pages stand out from brick and mortar stores or print advertisements is that they are easily scalable. With that, you should build your website to allow for fast expansion for additional products and services.
Another critical factor when dealing with scalable sites is navigation, which we will discuss shortly. As your website expands, browsing it may become difficult. Thus, always maintain a clear navigation structure and update your sitemaps to match your brand’s long-term goals.
Highlight Website Navigation and User-Friendliness
Your website’s navigation and user-friendliness will determine how accommodating your brand can be to its consumers. You cannot convert your visitors into paying customers if they can’t find the products and info they need.
Besides, a straightforward menu bar is fundamental for your brand’s web design, especially in 2020, where the population of mobile users is increasing. As we’ve said before, creating a business site isn’t all about aesthetics. Instead, it’s about how quickly your consumers find product information, book an appointment, and make a purchase.
Your Guide to Designing an Effective Website
When designing your brand’s website in 2020, it would help if you understand what makes a remarkable website and evaluate the competition.
Furthermore, benchmarking other business pages will help you determine what works and what doesn’t. Here are some key factors (based on the previous section) to help get you started.
Incorporate Consistent Branding with Your Logo and Graphics
Consistency is vital for every brand’s web design. Besides, effective website design makes sure that the overall impressions of your consumers match your brand, especially your message.
Start with your logo by choosing relevant fonts/typography, colours, and graphical elements. If you’re hiring a web design agency to do your graphics, maintain clear communication with them and make sure that both of you understands what you want to achieve.
Place Company Information at the Right Places
A robust website design puts company information right where they need to be.
Additionally, you want your consumers to find the information they need quickly. This data includes your company’s contact information, product description, and call-to-action buttons.
If you want your users to understand your brand at a deeper level, sharing your advocacy and vision should do the job. You can add this with your company information in your About Us page.
But it’s not just company information that should be consistent.
Ensure a Consistent and Updated Contact Information
For eCommerce entrepreneurs and service providers, you can’t seal a deal if your visitors cannot contact your team to schedule an appointment or ask about a product.
Hence, you need to ensure that your contact info is updated and is visible across all pages. Your brand name, address, and phone numbers also help with SEO and are crucial elements of an effective business website design.
In other words, failing to update your contact info may prevent visitors from contacting you and negatively affect your search ranking.
Build Your Website To Be Responsive
With Google implementing mobile-first indexing, responsive web design has become mandatory for all websites.
At this point, developing layouts that are cross-compatible with all devices is vital, and is one of the secrets in making a successful business website. That means your web content, images, and buttons automatically scale to fit any type of screen — whether a desktop, tablet, smartphone, or laptop.
In 2019, 53.3% of worldwide traffic came from smartphones. The sheer number of people browsing on their phones makes it a crucial eCommerce resource that you can leverage with a responsive website.
Optimise Your Business Website for SEO
In a nutshell, if you can’t rank in SERPs, customers won’t find you. The same case is also valid for social media channels, where advertising your page relies a lot on brand mentions and shared content.
Therefore, optimising your page for search engine optimisation is a critical element of designing a useful business website. You can consider applying SEO to your site, but you can also seek an SEO agency to do the heavy work and save up more resources.
Webpage Loading Speed is Crucial
Search engines want to enhance users’ browsing experience as much as possible. With that, web crawlers factor in page load speed in ranking websites. You won’t be able to rank as much if your site loads slowly or has massive graphics and videos.
Also, the ideal website loading time (especially for mobile pages) is roughly three (3) seconds — and the faster, the better. You can benchmark your page speed using PageSpeed Insights and get recommendations on how to improve your website performance.
Optimise Your Site for CRO
For those who don’t know, CRO stands for customer rate optimisation. Its ultimate goal is to maximise your website’s return on investment and increase overall profitability.
Moreover, combining both CRO and SEO best practices will make a competent and reliable marketing tool to achieve better rankings and maximise conversions altogether.
You may need to benchmark your site using A/B testing or track particular KPIs to monitor how visitors engage with your site. And much like SEO, maintaining CRO is an excellent way to generate more leads for your business website over time.
Showcase Product Testimonial Videos from Satisfied Customers
Trust is another significant factor for both offline and online businesses. To better reinforce your product claims, consider adding a review section below product pages and include testimonial videos for your services.
Furthermore, up to 70% of customers check out product reviews before buying a product. Therefore, showcasing real online reviews and testimonial videos helps tell your visitors that you’re not only making up names and product reviews for your sake.
Secure Your Website with SSL and Firewall Protection
All your efforts and resources spent on designing a business site won’t matter if it ends up being unsafe — especially since you’re dealing with sensitive user information.
Not only is there a massive difference between HTTP and HTTPS, but it will drive away visitors who get security alerts from their antivirus software or browsers.
Besides, if you’re planning to sell products online or offer an online payment option for your service page, then reinforcing your website security with a Secure Socket Layer (SSL) Certificate is paramount to your success.
An SSL encrypts all data and transaction that takes place between you and your customers, including:
- Account names
- Residential address
- Contact details
- Credit card and banking information
In this modern age, it is highly essential that you ultimately secure your website with SSL encryption. But if you aren’t sure how to certify your site with SSL, you can work with an experienced web design agency to ensure your visitors’ safety.
Acknowledging your customers and outlining your business goals are the first steps in an effective business website design.
After providing business information to visitors, your website should be able to showcase products and services and finally do business with your clients. Hence, completing the business website roadmap.
Since there are no out-of-the-box ways to design a remarkable business website for all brands, you need to communicate your company’s vision with your web design agency.
Whether you’re looking for an eCommerce web design or specialist WordPress web development, we can help. At G Squared, we’re a leading Sydney web design agency who have helped some of Australia’s leading brands bring their project’s vision to life. Contact us and brief us in on your upcoming project!